Who Are The Famous Brand Names and Merchants in Your Setting?

Polyhurdis hefted the steel, getting the balance of it. He held the blade up, looking down the edge and the flat to see how straight it was. He swung it, forehand and backhand, his wrist rolling and making the steel whistle through the air.

 

"And as you can see, Sir, it still has the mark of the Berthas forge there on the blade," the merchant said, smiling a wide, obsequious smile. "A fine weapon to sit on the hip of a warrior as skilled as yourself."

 

Polyhurdis thumped the blade with his finger, and held it to his ear. He sneered, and tossed the sword at the steel merchant, who fumbled to try to catch it.

 

"Polishing pig iron doesn't make it crucible steel, fool," Polyhurdis said, turning his back on the sword seller. "Save your lies for someone who can't tell the difference between a sword and a plowshare."

 

Try to cheat me again, and I'll split your skull with that dolled-up prybar.

Brand Names, Maker's Marks, Guilds, and Companies

World building is not an easy thing to do, and all too often we will just overlook or ignore parts of it that we don't find fun, useful, or immediate. However, if you're looking for a unique twist to put on your setting that will affect both the players' experience of your world, as well as how they think about everything from their weapons and armor to the brew they order down at the tavern, it really helps to consider merchants, guilds, and the idea of brand name products or services in your setting; because everyone is looking to protect their methods, their secrets, and their good name.

Yep, looks like this is genuine Arisban steel. That changes things.

 

Consider some of the following examples

 

- When your dwarven sellsword bellies up to the bar, does she just order an ale? Or does she ask if the keep has Red Mountain, bottled and sold by the Rolling Hill clan?

 

- When your swordsman is looking to upgrade to a masterwork blade, do they just want a +1 to hit, or do you give them a choice between weapons forged by the artisans at Garrus Foundry and the Crimson Mark Forge, each of which are considered some of the finest in weapon craft?

 

- If the wizard comes across a potent protective medallion in a dungeon is it just a magic item, or is there a mark on the inside lip bearing the sigil of the Averdius Acadamae, a school so famous for its craftsmanship that though it's a thousand years in the dust it is still considered the standard to which enchanters should aspire?

Brand names, company reputations, or even items that are manufactured only with a guild seal-of-approval can all add to your setting. Whether it's just a cool background detail, something used as a signifier of status, or a clue as to the origin of a particular piece of treasure, these make your game's world feel more organic.

 

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You Can Make It As Important As You Want

The thing with notable manufacturers, companies, brands, guilds, etc. is that you can make them as big of a deal (or not) as you want them to be. For example, in my post "Secrets of The Viking Sword" is a Documentary About How To Make a Masterwork Weapon, I talk about the Ulfbehrt swords. These were some of the highest quality swords ever wielded by Norsemen during the Viking age, and when compared to iron age blades they would have been seen as just this side of magical. As such they were a huge symbol of both status and prowess, and someone who carried an Ulfbehrt sword was, generally speaking, not someone you wanted to screw with.

I'm just saying... maybe we should try Diplomacy...

If all you want for your famous manufacturers and trusted brands to do is act as signs of quality while sitting in the background, you can leave it at that. However, you can take it a step further and use these brands as plot points, or even a way to outfit your party if you so desire.

As far as plot goes, let's return to the example of the Ulfbehrt sword. Only a select number of sword smiths knew the secret to making them, but there were a lot of individuals who were making knock-off blades that were average quality, but had a faux maker's mark on them. The Viking equivalent of that $10 Rolex you got from a guy selling stuff off a blanket in the Bronx. If there's a plague of knock-offs being sold and traded in the city, it could be eroding confidence in a particular foundry's name and product. As such, they'd make an ideal client for a party of investigators tasked with finding out who is creating this flood of substandard steel so they can be stopped.

And as for outfitting your party? Well, as Factinate points out, ancient gladiators often endorsed products the same way that professional athletes do today. So if your party did a great service, or achieved celebrity in some way, then you could probably skip giving them gold in lieu of giving them gifts from noted brands, merchants, or guilds. If the PCs accomplished something very publicly, such as winning a tournament, or defending an important member of the gentry, they might even receive a uniquely commissioned gift from said guild, merchant house, etc. Or even if you were doing something smaller, such as taking on freelance jobs for a guild, part of the reward for service might be that they provide the party with an operating budget, giving them access to an armory, transportation, places to stay, access to guild facilities, etc.

This approach helps remove all the coin counting and hauling around huge amounts of gold, but without cutting into your adventuring budget. Additionally, for those who are looking for some premade additions to their game they can slot into the background, you may wish to check out the following supplements by yours truly:

- 100 Merchants to Encounter: This one is Electrum verging on Gold at time of writing, and while there are a lot of independent merchants and caravan drovers, there are more than a few franchise holders and larger businesses in here as well.

- 100 Fantasy Guilds: A Silver seller that was quite popular when it first dropped, these guilds cover a wide range of trades and manufacturing that might crop up in your game. From arms and armor, to spells, bookbinding, spices, mining, and more, it will save you a lot of work in plotting your setting's corporate influences!

 

Also, consider checking out an old favorite from Dungeon Keeper Radio... Vanguard Tower Shields!

 

 

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