Folks who regularly stop by this blog are probably aware of the fact that I have written a slew of space marine fan stories for the grimdark future of Warhammer 40K. And if you're one of the readers out there who has enjoyed The Final Lamentation (my story of a Lamenter savaging a Black Legion ship), Blackest Knights (a story of Kill Team Errant for the Deathwatch), or even my Waking Dogs series (featuring a renegade World Eater), then I wanted to take a moment to let you know about my sci fi dystopian thriller Old Soldiers.
Not just that, but it now has an audio reading for the first two chapters from Altered State Adventures!
Before we get into the nitty gritty this week, don't forget to sign up for my bi-weekly newsletter to get all my updates right in your inbox. Also, if you've got a bit of spare cash that you'd like to use to help keep the wheels turning, consider becoming a Patreon patron! Also, be sure you're following all of my followables, check out my LinkTree.
Lastly, for hundreds of extra articles on gaming, weird history, and for more free fiction, check out my Vocal archive, too!
A New Update (While I Work On Some More 40K Nonsense)
For folks who haven't come across this book before, Old Soldiers is a novel of mine that's been out for some time. In this book we follow Pollux, one of the myrmidon, who is attempting to survive in a world that was not meant for him. A genetic experiment who was one of hundreds of different doomsday weapons created by humanity, these gigantic, albino shock troopers weren't meant to survive their clash with the alien Hyperion... but some of them did. Ghosts of their former selves, the myrmidon have become relics of the past, mostly forgotten by the world they fought for. Pollux is just about to get his life together, when assassins come for him, and the woman he's formed a connection with.
Their bullets weren't enough, though. And when he gets the remnants of his squad back together, they'll tear apart the city until they find the answers that have been buried for far too long.
And I bring this up this week because this is the second piece of mine that's been dramatized by Altered State Adventures. The first one of mine the channel put together was my Warhammer 40K Knight story Broken Heroes, whose video is approaching 10K views as of this reading...
So, you know, go check that out if you haven't!
I've Got Some New Stuff on The Horizon!
While I'm currently getting ready for my last event of 2025, once I pack up and get back home I have plans to settle down and to work on the next installment of the Gav and Bob series, which tells the tale of the Imperium's Bravest Ogryn! I don't know if I'm going to manage to get the next installment done by Sanguinala this year, but I'm going to do my best!
And for folks who haven't come across this series yet, check out this playlist over on A Vox in The Void!
And, of course, if you want to help me make a little extra scratch for the holidays, you can read my contributions to the series directly on Vocal.media:
Lastly, if you've already read these stories, consider sharing them around on your social media site of choice! It's tough to get eyes on these stories, but the more folks who cheer for Gav, the more of these stories I'll be able to put together... so raise your voice, because it matters!
Like, Follow, and Stay in Touch!
That's all for this week's Table Talk. To stay on top of all my content and releases, make sure you subscribe to my newsletter at the bottom of the page!
To stay on top of all my latest releases, follow me on Blue Sky, Facebook, Tumblr, Twitter, and now Pinterest as well! To support my work, consider Buying Me a Ko-Fi, or heading to The Literary Mercenary's Patreon page to become a regular, monthly patron. That one helps ensure you get more Improved Initiative, and it means you'll get my regular, monthly giveaways as a bonus!
Roughly 4 years ago, I wrote a little story titled Waking Dogs about a World Eater space marine who simply decided he had enough. Enough of his legion, enough of the blood god, and enough of the godsdamned Butcher's Nails... Crixus was going to put down every rabid dog he'd once called brother, and wipe the entire legion from the galaxy. He was going to erase the mistake that Angron had made, and if he was very lucky, die in the process of trying to complete this fool's crusade.
I'd originally written it to be a stand-alone piece of fan fiction, hoping it would maybe drag some eyes over to my novel Old Soldiers, which is a dystopian sci fi thriller about 9-foot-tall albino super soldiers dealing with their own dark conspiracy that I figured would appeal to some of my fellow Warhammer 40K fans. However, several years later, Waking Dogs is now a 3-part series with several hundred thousand views on YouTube, and it seems to have made a far bigger impact on folks than I could ever have predicted.
And it's not done just yet.
The Warhounds rise... but will they fall once more?
Before we get into the nitty gritty this week, don't forget to sign up for my bi-weekly newsletter to get all my updates right in your inbox. Also, if you've got a bit of spare cash that you'd like to use to help keep the wheels turning, consider becoming a Patreon patron! Also, be sure you're following all of my followables, check out my LinkTree.
Lastly, for hundreds of extra articles on gaming, weird history, and for more free fiction, check out my Vocal archive, too!
The Old Warhound's Saga Continues... Or Does It?
Originally, Crixus's story was a fun little what-if story. It was a question of what would happen if a World Eater went rogue, and dedicated himself to wiping out all those like him. What would it be like if their personal rage was so constant that it attuned itself to the Butcher's Nails, and those terrible engines became a weapon he was capable of wielding rather than becoming a mere slave to?
And overall, those who read it seemed to like it. They didn't buy any copies of my novel, though, and I would have just abandoned the project as a good try... except that I crossed paths with Paul Graham, the individual behind the YouTube channel A Vox in The Void. He was looking for unique, grim stories to read, and this was one of the stories I said he was welcome to put on his channel. All I asked was that he link the original story on Vocal so I could maybe get some extra traffic.
The story honestly did a LOT better than I ever expected... and looking back at it today, it just crossed 101,000 views. Which still boggles me a bit!
While this wasn't the first story of mine Paul had dramatized (if you check the archive, it's the second story of mine on the channel), it did make a pretty big impact. And it led to me writing additional stories for him over time. And as I read the comments about Crixus, and I saw there were folks who had really enjoyed his tale, I figured I'd add to it. So I wrote a sequel, Broken Chains, which has him hunting down his former Brother Sergeant to settle a grudge, and it gives us a psychic flashback to his childhood, before he was made part of the Warhounds legion in the days of the Great Crusade.
Folks welcomed Crixus home with roars of enthusiasm, and this story did even better than the first one had... in terms of YouTube views, at least (most folks don't read my stories in text format, even if they really enjoy listening), and at time of writing, that story has over 167,000 views!
Since a few years had gone by, I felt it was time for injecting a little fresh blood into Crixus's saga. My most recent story, which involves him being taken prisoner by a World Eaters warband and forced to fight for his life in the arena against several daunting opponents to the roars of the crowd, dropped a few months ago... Waking Dogs, Part 3: War Hounds.
Though this story just rounded 37,000 views, it's only been up for 3 weeks... and if you haven't checked it out yet, you should!
While Crixus hasn't met his end just yet, I do have a plan for how I'd like to end this particular series... but for folks who'd like to see it draw to an epic conclusion, I'm going to need your help to make it happen!
How You Can Help Give The Old Warhound A Proper End
Over the past few years I've had a lot of time to think about Crixus's stories, and where I'd like him to go. And while I acknowledge I could treat him like Conan, and just add a few more stories here and there until there was no longer an interested audience, honestly, I don't want him to just fade away like that. I'd much rather give him a proper and deliberate sendoff...
But I'm going to need all of your help to make that happen!
So, here's how you can help!
So, here's a list of things that would really help me get the last two parts of Crixus's tale slotted into place:
- Read the original three stories on Vocal (Waking Dogs, Broken Chains, War Hounds), and share them on your own social media pages to help boost the signal!
- Check out the audio dramas over on A Vox in The Void, subscribe to the channel, and leave some comments on the videos to let them know I sent you!
- Consider picking up a copy of my novel Old Soldiers, then when you leave a review mention that you bought a copy because you wanted me to have the time and energy to finish Crixus's story.
This list is in descending order of free-to-you as the reader, but in reverse order of what will help me most as a writer. So, just something to keep in mind... because if I could get 10,000 people (to say nothing of 40,000 or 150,000) to grab a copy of my novel, I would have all the time and energy to dedicate to bringing the old Warhound's saga to a satisfying close!
Like, Follow, and Stay in Touch!
That's all for this week's Table Talk. To stay on top of all my content and releases, make sure you subscribe to my newsletter at the bottom of the page!
To stay on top of all my latest releases, follow me on Blue Sky, Facebook, Tumblr, Twitter, and now Pinterest as well! To support my work, consider Buying Me a Ko-Fi, or heading to The Literary Mercenary's Patreon page to become a regular, monthly patron. That one helps ensure you get more Improved Initiative, and it means you'll get my regular, monthly giveaways as a bonus!
Back in April I released my latest Warhammer 40K fan story The Final Lamentation, which tells the tale of Astin Furon, the last of a squad of Lamenters taken prisoner onboard a Black Legion ship. Things go poorly, of course, as the bad luck of this cursed chapter manifests itself, leading to ship-wide mayhem.
The story was, as far as my short fiction on Vocal goes, mostly a flash in the pan. When last I checked, the reads on the story had barely broken triple digits. Then the audio version by A Vox in The Void dropped, and it is doing really well! At time of writing it's sitting at around 53K views, and it was only released 5 days ago!
That's a really solid debut, and my hope is that this kind of attention from the audience means that I can keep this train rolling!
Before we get into the nitty gritty this week, don't forget to sign up for my weekly newsletter to get all my updates right in your inbox. Also, if you've got a bit of spare cash that you'd like to use to help keep the wheels turning, consider becoming a Patreon patron! Also, be sure you're following all of my followables, check out my LinkTree.
Lastly, for hundreds of extra articles on gaming, weird history, and for more free fiction, check out my Vocal archive, too!
Delving Deeper Into The Grim Darkness of The Far Future
Back in March on this very segment, I laid out a plan for where I'd like to go with some of my Warhammer 40K fan stories. The details can be found in Gathering The Grimdark (Tying My Warhammer 40K Shorts Together) for those who missed it, but it involves taking the 3 major threads of characters and stories that I've laid down (Inquisitor Hargrave and her retinue from Field Test, Kill Team Errant from my Deathwatch story Blackest Knights, and Crixus's journey of vengeance that began with Waking Dogs) and tying them all into a single narrative that leads to a conclusion for multiple stories.
Of course, as with any other fiction project of mine, whether or not this happens depends on you all as my readers and listeners!
Raise your banners! The crusade begins today!
So what can you all do to help make sure that I keep this project going, tie off the threads I have so far, and possibly start some new ones? Well, I'm going to need your ears, your eyes, and your voices!
First, Help Increase My Reads
Real talk, here. I may be the author of these stories, but I do not draw nearly as much traffic as when they appear on A Vox in The Void with an audio cast. But if you want to help show me, directly, how many people are reading my stories, then please check them out, and share them with like-minded folks who may be interested in joining the audience!
Crixus's Stories (Renegade World Eater)
- Waking Dogs: Crixus awakens from the haze of the Butcher's Nails, and decides that he and his brothers have been a plague on the galaxy long enough.
- Broken Chains: The Skull Cutters warband is invading a hive city, when something goes wrong. Crixus has a score to settle with the band's Captain, and either he or his former sergeant is going to die tonight.
Inquisitor Hargrave (Inquisition)
- Field Test: Hargrave came to a world in the path of an ork waaaaugh, and promised them a weapon that would destroy the greenskins. What that weapon is, though, shocks even the hardened commander of the planet's garrisoned force.
Kill Team Errant (Deathwatch)
- Blackest Knights: Kill Team Errant has a reputation for efficiency, and a refusal to surrender. When they find themselves on a drukhari ship rescuing a captured inquisitor, though, they find out there's something far more valuable on this ship even than a member of the Ordo Malleus.
Other Stories
- Gav and Bob Part IV: The Emperor's Hand: The Word Bearers were ready for anything when they began their ritual to swallow an entire world into the warp... anything except the intervention of the Imperium's bravest ogryn, that is!
- Broken Heroes: When Renn led a team into the wilds to recover a prototype weapon, he knew it would be dangerous. Hemmed in on all sides, and ready to face death, he never expected to find something capable of destroying an entire hive of Dead Heads... something that's been waiting in stasis to be awoken to finish a fight it began thousands of years ago.
Second, Help Increase My Views
Not all of us have time to sit down and dedicate our eyeballs to a screen these days. However, if you like to listen to audio dramas while you're on the bus, at the gym, going for a walk, or just painting minis, then drop by A Vox in The Void, subscribe to the channel, and give the stories there a listen! Most of the stories I've linked to on this page either have an audio rendition over there, or will have one shortly, but when you're done with my stories, go back through the archive and give the others a listen as well!
Most importantly, though, leave comments on the stories you like, and give feedback. You can just say, "I really liked this story!" or you could leave requests for future narrations, ask questions, etc. Interaction is key to helping channels grow, and helping creators get the support they need to keep creating!
Lastly, Something 40K Adjacent
If you've already gone through all of my previous stories, but you still find that you could go for one more helping of gigantic, genetically-engineered soldiers in a dystopian setting, then you should also check out my novel Old Soldiers. This book follows Pollux, a colossal shock trooper forged to fight in the Hyperion Conflict, trying to live his life as a civilian in a world never meant for him, or those like him. When a violent conspiracy seems to be gunning for him, he assembles the remains of his old squad to get to the bottom of what's happening... but what if it's all mixed up in his head, and he simply can't live in a world where there isn't a war to fight, or an enemy to oppose?
Alternatively, if you're in the market for even more audio drama content, make sure you check out my channel The Literary Mercenary over on Rumble, as well as the Azukail Games YouTube channel where I put together all kinds of stories taken from my TTRPG supplements. There's all sorts of stuff out there, so read, listen, and consume away!
Just remember that it's the stories and projects that get attention that get sequels... so if you want more of something, make sure you make your voice heard!
What's Next on Table Talk?
That's it for this installment of Table Talk! What would you like to see next? I'm listening for your comments and votes!
To stay on top of all my latest releases, follow me on Facebook, Tumblr, and Twitter, as well as on Pinterest where I'm building all sorts of boards dedicated to my books, RPG supplements, and greatest hits. Lastly, to help support me and my work, consider Buying Me A Ko-Fi, or heading over to The Literary Mercenary's Patreon page to become a regular, monthly patron! Even a little donation can have a big impact.
Most folks who wind up on this blog are here for TTRPG discussion, but if you've been checking out my Table Talk posts, then you know I've been trying to work a little bit of my fiction into my updates for the past few years. And of the stories I've been telling, the most popular pieces have all been tales of the grim darkness of the far future. So if you've been enjoying my Warhammer 40K stories, keep on reading, because I've got an update that (I hope) will peak your interest.
And if you're just joining us, well, there's plenty of stuff for you to catch up on!
Before we get into the nitty gritty this week, don't forget to sign up for my weekly newsletter to get all my updates right in your inbox. Also, if you've got a bit of spare cash that you'd like to use to help keep the wheels turning, consider becoming a Patreon patron!
Lastly, to be sure you're following all of my followables, check out my LinkTree!
How This All Got Started
As with so many recent creative endeavors, this whole project actually got started thanks to the pandemic. Let me explain.
I'd been quietly getting into Warhammer 40K since about 2018 or so, mostly via the various readers and lore channels on YouTube. And when the pandemic hit and we were all staying home, I needed something to stop me from online window shopping, where it was all too easy to just buy random fan merch. So I decided to take a jacket I'd had hanging in my closet for a while, get some fabric spray paint, and make myself a little something as a dedication to Cadia. And rather than just post photos when it was done, though, I put together a short story to commemorate the project.
"Almost" is still up, for folks who want to read it, as well.
And it's possible I would have just called it quits there. I had fun my with my arts and crafts project, and I enjoyed writing a little story to go with it, but then I crossed with Paul Graham, the voice and talent behind the YouTube channel A Vox in The Void (which you should go subscribe to if you enjoy this kind of content). He liked "Almost," and as you can see he did a lovely reading of it. The community response was overall positive, and it was refreshing actually having some of my work seen by people who genuinely liked it.
So I figured, what the hell, I'll write another story or two and see where it goes!
At the time of this blog I've put together 7 Warhammer 40K short stories (8 if you count the 50 Two Sentence Horror Stories, Warhammer 40K Edition), and a majority of them have either appeared on A Vox in The Void, or are slated to in the near future. A few of them have even gathered a small following, which makes me extremely happy. Not only that, but when "Almost" went up, the channel had around 8k subscribers. As of right now there are 46k folks tuning in to listen!
And since commenters seem to enjoy the tales I put together, I sat down with Paul and pitched him an idea... what if I started taking the individual story threads that are already on the channel, and began weaving them together to a single, climactic conclusion?
The Narrative Thickens
The first story that gathered audience enthusiasm was Waking Dogs: A World Eaters Tale. In this story we follow Crixus, a veteran of the long war who remembers the 12th Legion before the return of Angron, and the installment of the Butcher's Nails into the legion. During a moment of lucidity he looks around at the twisted battlefield, and decides this is unacceptable. In a shocking bout of wrath and violence, he purges the entire force he was sent to support, his rage now completely focused for the first time in 10,000 years. He means to wipe out the rabid dogs that the World Eaters have become... an impossible task, but one he intends to dedicate himself to all the same.
The sequel to this story, Broken Chains was even more popular, as we see Crixus confront his old sergeant, and settle a score that's been millennia in the making. We also get a glimpse into what he was like before the Heresy, and before the Imperium fell into rot and ruin.
The second thread that I laid down began in the story Field Test. In this tale an inquisitor comes to a world in the path of an ork waaaaugh, and she assures the populace she has a weapon to devastate the greenskins. In the end, though, it was all a test for a member of her retinue... something to prove his worth in a real, life-or-death situation. This story was, surprisingly, the most popular piece of mine so far, both in terms of reads on Vocal, as well as in terms of views on A Vox in The Void.
The third thread is the upcoming story Blackest Knights, which is a tale of the Deathwatch. Chosen by the viewers in a very close vote, this story follows Kill Team Errant, who is made up exclusively of blackshields. As the story goes on, though, we begin to realize what the secret is behind their black armor, and why it is they had nowhere to redeem themselves other than the Deathwatch.
This story hasn't yet appeared on the channel, but it is currently in the works, so if it sounds like fun, stay tuned to see what's coming up!
So what's the grand plan? Well, without giving too much away, I want to weave together these three narratives throughout the coming year (or possibly two years) into a single, cohesive whole. First to bring together Inquisitor Hargrave with Kill Team Errant to face a threat that requires the reinforcement of that many astartes to act as a decapitating strike. Then after we follow Crixus on his quest to wipe out the stain of his brothers from the galaxy, we begin to realize that war can make for strange bedfellows indeed... and in the grim darkness of the far future, there is only war.
What sort of numbers are we looking at, though?
Well, ideally, there would be one more story to bring together the inqusitor with the kill team. Then another story about Crixus that would potentially lead to his one-man quest for vengeance turning into something a little grander in scale (not much, but a little). Then a third story bringing all of them together to face down a serious threat that will thin the ranks of our protagonists quite significantly. And while I could end the story there, if that's what readers want, I would also like to write an epilogue tale, showing the ripples of what this combined force managed to accomplish.
So, all in all, we're looking at between 3 and 5 additional stories, making for a full grouping of between 7 and 9 stories (which would make for several hours of listening content, if you prefer the audio versions).
In The End, This All Depends on You
As I've said repeatedly over the past several years, audience participation is what gets content made. I'm all too happy to write stories if people are reading and/or listening to them, and I'm not shy about taking on big, bold narratives if there's interest. But I want to make sure there's folks who are actually eager to hear more of the story.
So what can you do to help make this happen?
Sending in reinforcements is ALWAYS an option!
First things first, please read and share the text versions of these stories. It's really tough getting eyes on them, and a lot of folks don't even know there is a text version. If you prefer to listen to your narratives, though, then listen to Paul's gorgeous presentations, like, comment, and subscribe to A Vox in The Void if you haven't already! The more subscribers there are, and the more listeners the channel has, the better the chance there is that I'll be able to keep working with the channel on big projects like this.
If you like these stories enough to throw money at us as creators, you can either leave me tips through Vocal, Buy Me a Ko-Fi, or consider becoming a Patreon patron. I'm the first to admit I'm not 40K-specific in a lot of my content around here, but if you like tabletop RPGs with occasional steps into the grimdark with things like my Pathfinder Character Conversion for a Night Lord Space Marine, then you may be more at-home than you expect.
And if you'd like to help support A Vox in The Void, you can Buy The Channel a Ko-Fi as well, leave a PayPal donation, and of course hit that Join button on YouTube in order to pay $2.99 a month to help Paul keep the content flowing.
Some Extra Content For You!
I wanted to say thanks for reading through all of that, and thanks in advance of any and all support you can offer. It takes a lot of time and energy to get projects like this together, and it really helps when the audience is there to help us boost the signal, to offer an encouraging word, or to just put a tip in the jar.
And since you made it this far, I figured I'd offer you some extra content as well!
In addition to all of the stories mentioned above (and this video, which is the audio version of my 50 Two-Sentence Horror Stories, 40K Edition found on my Daily Motion channel), I wanted to lay out some of the extra stories I've put together that you may have missed!
- Broken Heroes (A Knight Story): When Renn and a squad of city guard are sent out into the wild to retrieve an experimental weapon, they end up fighting for their lives against waves of enraged, colossal, insectoid creatures called Deadheads. In trying to lead them away from his companions, Renn discovers an ancient bunker... and a weapons who's been waiting for centuries to finish the fight it started so long ago. This one hasn't yet been slated to get an audio version from A Vox in The Void, but if you send messages in to Paul he might consider putting it on the docket in the future!
- The Emperor's Hand (A Gav and Bob Story): Gav Smythe has a knack for being in the wrong place at the wrong time. When the ogryn and the rest of his inquisitor's retinue wind up in the middle of a war zone, he finds a Black Templar thrown off a cliff by an enemy commander. Picking up the black sword, Gav sees visions, and is told that the Emperor needs a champion. There's no time to find another... now the ogryn must finish what the astartes started!
What's Next on Table Talk?
That's it for this installment of Table Talk! What would you like to see next? I'm listening for your comments and votes!
For more of my work, check out my Vocal archives, as well as the YouTube channel for Azukail Games. Or, to check out books like my sword and sorcery novel Crier's Knife or my recent short story collection The Rejects, head over to My Amazon Author Page!
To stay on top of all my latest releases, follow me on Facebook, Tumblr, and Twitter, as well as on Pinterest where I'm building all sorts of boards dedicated to my books, RPG supplements, and greatest hits. Lastly, to help support me and my work, consider Buying Me A Ko-Fi, or heading over to The Literary Mercenary's Patreon page to become a regular, monthly patron! Even a little donation can have a big impact.
Folks who can read between the lines know that over the past few years I've become something of a Warhammer 40K fan. While I don't play the minis game, I've been enjoying the lore and learning about the setting, and I did recently join a Black Crusade campaign. Part of what allowed me to really dig into the world and start finding enjoyment in it was the vibrant community of fan creators. From lore videos on YouTube, to animations depicting important events, it was an introduction that let me move at my own pace, and to find elements that really appealed to me. I even made a few contributions of my own, such as my character conversion guides for the Imperial Commissar, the Death Korps of Krieg, and the Catachan Jungle Fighters. I also wrote a few fan stories, like Waking Dogs: A World Eaters Tale about what happens when one of the Blood God's berserkers remembers what he used to be, and is very upset about it. Or Almost, a tale about a Cadian trooper who refuses to give up, which was dramatized by A Vox in The Void below!
However, if you are also a fan of this Games Workshop property, then you know about the demolition that recently occurred. For those who aren't familiar I'm going to do my best to break it down, and to make a suggestion as to what I think a better course of action would have been. A course of action that I think Games Workshop could still take in order to undo some damage, and win back some positive regard from fans and creators alike.
Before I get into it, make sure you subscribe to my weekly newsletter to stay on top of all my latest releases. And if you have a little extra cash this holiday season, consider becoming a Patreon patron so I can keep the lights on and the wolf from the door. Lastly, if you want to be sure you're following all of my followables, check out my Linktree!
Warhammer +, And What Went Down
For those who have been living under a rock (or who aren't a big part of this community), Warhammer 40,000 has been going strong for decades. With minis war games, board games, novels and short stories, video games, at least one official film, and dozens of other properties, there's always been a strong thread of ingenuity and creativity among the fans. Whether it was kitbashing together different minis to create unique looks, building terrain out of literal garbage, or making all kinds of unique art and stories of their own to tell, there's real passion among folks who enjoy the grim darkness of the far future.
In the past this was encouraged by Games Workshop (with unique creations often being featured in White Dwarf magazine, among other publications), or at the very least tolerated. And while there had been moves more recently to try to limit the impact of fan creations on their product and sales (such as not allowing 3rd-party or 3D-printed designs in official tournaments and such), it seemed to have been more of an irritation than a serious problem for a lot of the fan base.
Then they decided to drop a bomb.
And it looked like some Exterminatus-level shit.
The short version is that there has been a large community of fan creators who made a variety of projects. From channels like Baldermort's Guide To Warhammer (for fellow lore lovers), to readers like A Vox in The Void, to perhaps the most famous fan-created thing right now Astartes, there were people who put time, energy, sweat, and blood into making things they thought were cool. And a lot of people had built up an audience on platforms like YouTube and Patreon to help them keep making cool fan content.
Then Games Workshop changed their policies.
More to the point, they made it abundantly clear that fan animations were no longer allowed. And while some creators received an opportunity to contract with the company (something that had a very shady vibe to it given the alternatives), others were put under serious legal threat. And while this was initially about animators, it seemed like GW might be willing to wipe out creators across the board, dealing a huge, self-inflicted blow to their own community. After all, these creators were essentially doing a ton of free advertising and PR for Warhammer 40K as a product, bringing in all sorts of fans who may otherwise never have engaged with the property at all... and for some reason the company suddenly decided that was a problem instead of a benefit.
The why of all this quickly became apparent. Games Workshop wanted to get into the streaming game, it seems, and their Warhammer + program would have been in competition with a lot of fan creations (many of which are far more beloved than similar things produced by the company itself). While the service comes with shows besides animation including painting tutorials, access to a lot of digital content, etc., this whole clumsy consolidation of power appears to have been an attempt to sweep the board so that fans would feel compelled to subscribe to this service in order to get their fix.
And hoo boy did it not go over well. At all.
What They Should Have Done Instead
There has been a huge problem with streaming services of late, particularly for those coming to the party at this stage of the game. Because the more services there are, and the more subscriptions someone needs, the more it's going to cost... and the whole point of subscribing to a streaming service is to save money by not paying for cable, movie rental, etc. If someone just wants exclusive content, and they don't want to pay yet another streaming subscription, they're just going to pirate it... and if the company making that exclusive content has angered the fans of the content in question then they're more likely to pirate it out of spite. I don't know if that was brought up in any business meetings, but it would have been the first thing out of my mouth if someone had asked what the potential fallout from these kinds of actions could be.
I'm just saying, the numbers don't look good.
In their defense, Games Workshop appeared to realize they were hemorrhaging fans, so they softened up a little bit. They put out rules about fan-made animations, communicated more openly with creators whose work and livelihoods seemed in peril, and didn't push as hard as they'd been threatening to. The damage was done to a lot of people's goodwill, though.
However, I think that the company made a gross miscalculation trying to make their own streaming platform in the first place. Because at the end of the day, they make games, not movies and TV shows. What they should have done instead was to create a community use platform so that all those eager fans could keep making cool content, while also ensuring that GW gets a tithe for the use of their intellectual property.
Again, if I'd been in a meeting to offer advice, I would have suggested creating something like The Administratum Archive as a kind of community-use version of the Black Library. Let fans create 3rd-party rulebooks and splats, supplements for games like Necromunda or Assassinorum, write stories, put out RPG products, and even make animations. Allow those fan creators to sell those things, and to take a percentage of the profit the same way Paizo does with Pathfinder Infinite, or how Onyx Path does with Storyteller's Vault, or how Wizards of The Coast does with DMs' Guild. It makes you money without all that much extra effort, it lets you gauge who the fans want for future potential creators, and it gives you ideas for things you can choose to make official or not going forward.
Would this make the company as much money as Warhammer +? I have no idea, as I don't have the internal numbers. However, what I do know is that a community use platform is basically free money if you have a large number of active fans who are making stuff that you can capitalize on. Because you, as the company, don't have to do any work in this situation. You don't make the videos, write the books, or drum up attention... but you get a cut of the action all the same. And, in this case, it would have had the added benefit that it would have looked like Games Workshop was giving its fans a chance to step up and get paid for all their hard work, even if it meant they were subtly taking a cut of all the action the way a mob boss does from outside dealers who operate on their turf.
And if there's anyone from Games Workshop who comes across this blog who thinks this is a great idea, feel free to make it happen. I want this as much as any other creator because it would open up a whole new sandbox for me to play in, and at the end of the day that's what we all really want.
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