For folks who haven't been keeping an eye on things, I was recently the Deal of The Day over on Drive Thru RPG. My supplement Beyond The Black: 100 Dread Scenarios On Stranded Starships was on-sale for 50% off for 24 hours or so, and I figured I would take a moment to delve into what happened, and to draw a couple of conclusions from the results.
Before we get started, though, if you grabbed a copy during the sale (or really at any time) please take a moment to leave a rating and review. And if you didn't get a copy... well, consider doing so today! The sale was enough to push it from Silver to Electrum, and I'd love to get it up to one of the even rarer metals if I can!
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| If you run any kind of sci-fi game, I'd highly recommend grabbing this one. |
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Let's Break Down The Numbers, Shall We?
So, let's break down exactly what all went down for this particular sale, because it was one of the best DoTD sales I've been part of so far!
- 240 sales (at roughly $0.38 per sale)
- Roughly $90 in sales for that singular supplement
- Around 11 additional sales for related sci-fi supplements
- Total cumulative royalties of $100 for all sales during this period
Now, that's just royalties during this period. However, I sold 261 total supplements during this time. And $100 for a single day? Well, that's pretty good money for someone in the small press, digital only side of things, right?
It sure as hell is! However, take a moment to consider that, on average, I sell somewhere between 3 and 15 supplements a day that I have royalties in. Some days are serious outliers, though, and I'll move 20 or even 30 supplements (usually because someone decides to buy an entire series, or a bundle deal gets popular). But consider that difference for a moment. 30 supplements, versus 261 supplements. This sale performed over 8 times my normal outliers. So, one of my really good days, times 8.
That sounds amazing, right? But let's extrapolate.
Let's take a moment and say that I somehow managed to perform at that level all the time. I've got something like 216 unique supplements out there with my name on them that I've written over the past decade and change, so it's not out of the question. Now, let's say I'm making $100 a day. $700 a week. $3,000 a month or so. $36,000 a year (or $36,500 if we want to take a full accounting of the days).
Sounds like a lot, doesn't it?
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| It's about to get a lot smaller... |
Unfortunately, this doesn't take into account taxes. And if I somehow managed to make $36K a year in taxes, I'm probably going to have to write a check for around $6-8K or so, depending on exactly how many deductions I can claim. So we'll take the smaller number, and say I still clear $30K in a year in sales. That means I lose my health insurance, and as an independent creator I don't really have options to go get an affordable plan anywhere else. I also lose any eligibility for most government programs (utility assistance, SNAP, etc.), so all those doors are now shut in my face. And yeah, I might have some additional earnings from affiliate sales, royalties for my novels, and up-front costs from freelance RPG work, but that's pennies per word, and I cannot physically churn out that much stuff every year to make a meaningful dent.
And this is something I've been thinking about today. Because even if I somehow managed to multiply my best days 10-fold and to make that my new norm... I would still be financially screwed in this economy we're operating in.
You can't buy a house on $30K a year. Hell, you probably can't even rent a 1-bedroom apartment in any place worth living for that much, while also buying food. You can't get health insurance. You sure as hell can't afford luxuries like going to conventions, or buying a new car when your old one craps out.
So what sounds like an impossible fortune (which would honestly be several thousand more than I've ever earned at any job I've ever had in a year) is still just enough to fall short with.
This Is Why Creators Need Your Support
Buying merch from creators is just one form of support. And while buying books, funding us on Patreon, and giving us tips on Ko-Fi certainly help, there are also free things you can do to help us pay our bills, too. Because if you watch our videos on platforms like YouTube, and subscribe, then that means we earn ad revenue. When you read articles on places like Vocal.media, that earns us money. When you share videos, supplements, or just the posts we make on your social media, that gets us an organic reach that we cannot duplicate, and that will help draw other people to the stuff we're making.
If you want to help a particular creator (whether it's me, or someone else entirely) it costs you effort. But putting a playlist on in the background, hitting a few buttons to subscribe, and leaving a review of something you really liked so others will check it out all adds up at the end of the day.
Almost no one who writes RPGs "for a living" makes enough money doing it. So help folks where you can to ensure they can keep putting food on the table, and keeping the utility company happy.
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That's all for this week's Moon Pope Monday. To stay on top of all my content and releases, make sure you subscribe to my newsletter at the bottom of the page!
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