Folks who have been watching my saga recently (detailed in my post Another Social Media Struggle (Reddit Has Decided To Kick Me In The Teeth, And I Could Use Some Help)) have likely noticed that one of the major challenges that every creator in the world is dealing with is that we simply cannot reach our potential audience. And the reason we can't seem to reach people is because the social media sites and groups that used to help us connect are now throttling our signals, restricting our ability to post, and trusting to bots to determine what kind of posts are allowed, and when an account needs to be shut off... even when it's wrong.
And while I'm taking several steps at present (seeking out new Discords that might appreciate my work, coming up with a fresh Reddit strategy, trying to figure out why the hell Facebook stops me from making posts anywhere but my own personal pages, etc.), there is one thing that I would like all of you reading this to do for me. I would like you to please go to my Patreon and my Ko-Fi pages, and subscribe/follow me there.
If you want to tip me or support me for what I'm doing, I appreciate that. But mostly I'm going to be using those accounts a LOT more, because they seem to be some of the only places that I can actually let people who enjoy my work see what the hell it is I'm making.
Because a lot of what I'm putting out is getting lost in the screaming void, and I'd like you to see it.
But before I get into the meat of today's post, remember, don't forget to sign up for my newsletter to
get all my updates right in your inbox. Also, if you've got a bit of
spare cash that you'd like to use to help keep the wheels turning,
consider becoming a Patreon patron! Also, be sure you're following all of my followables, check out my LinkTree.
Lastly, for hundreds of extra articles on gaming, weird history, and for more free fiction, check out my Vocal archive, too!
You Get A Direct Feed (And It's Technically Free)!
The entire point of social media, from a creator's perspective, is to connect you with your audience, and your potential audience. As someone whose hair is more gray than not these days, I remember when it basically did this, too. I've quoted the numbers before, but a decade or so ago I could get hundreds of impressions from Facebook, thousands from Reddit, and tens of thousands on a good day from Digg or Stumbleupon (both of which have gone down into the dark depths of websites murdered by AI slop). These days, though, it feels like the same 17 people see all my posts on whatever social media I'm part of, and when I do manage to fly through the storm of algorithm interference it's like trying to get an emergency message to someone through a time machine.
Dearest Allies, I request your aid in this time of dire need...
Which is why I wanted to take this week's post to ask everyone who made it this far to follow me on Patreon and Ko-Fi. Because while both of those are crowdfunding websites, you can follow me for free on both of them, and get notified when I share things on them (it's usually once or twice a day in the evenings, so not a huge inbox stuffer). And I'm asking this because, just like my newsletter that I mentioned above, it's one of the only ways for you to actually see and hear what I'm doing without the algorithm getting in the way, waiting for moderators to approve a post (which can take hours, days, or weeks), or depending on your For You Page to decide that you get to see stuff that I've made, as opposed to your 19th advertisement of the day.
My hope is that if I can get enough folks onboard with this request that I can get direct feedback from people who want to be in my audience the way that I used to on the sites that have slammed all their doors, and which are burying creators under restrictions and inertia. Because I post dozens of things (sometimes as much as a hundred posts or more) every day... and there are a lot of people who have tried to follow me who just don't hear about it because the algorithm won't slide it into their feeds.
So get a direct line, and let me know what you think of my work today!
Lastly, speaking of Reddit, there are two subreddits that I moderate that I would like to invite folks to. I am the moderator of Tabletop Homebrew! So if you have things you'd like to share, or if you want to see the sort of things creators are making and sharing, stop in, get comfortable, and take a look around. We'd be happy to have you.
Like, Follow, and Stay in Touch!
That's all for this week's Moon Pope Monday. To stay on top of all my content and releases, make sure you subscribe to my newsletter at the bottom of the page!
To stay on top of all my latest releases, follow me on Blue Sky, Facebook, Tumblr, Twitter, and now Pinterest as well! To support my work, consider Buying Me a Ko-Fi, or heading to The Literary Mercenary's Patreon page to become a regular, monthly patron. That one helps ensure you get more Improved Initiative, and it means you'll get my regular, monthly giveaways as a bonus!
When I made the changeover to a monthly charge instead of a per-item basis over on Patreon, I had to come up with new tiers to try to get folks invested and involved. And like most folks who've been on the platform for a while, I made the first tier the $1 level (essentially just a way for folks to leave me a tip as a thank you). The second was the $5 tier, and that's where you actually get some kind of reward (free copies of my latest supplements when I get giveaway links). At $10 you get a shout out (thanks very much to Phillip Litherland and Tracy), and at $15 I'll put out a monthly query asking your opinion on future posts. There's a few more above that, but most folks have ignored those so far.
I put the $50 a month tier in mostly as a joke, because I didn't expect anyone to go that hard. But for both Joy Von Holle and Brenton Ayres, I salute you! When I find myself upon the field of Ragnarok, know that my battle charge shall be in dedication to your aid!
I will see you there, at the end of the cycle.
But before I get into the meat of today's post, remember, don't forget to sign up for my newsletter to get all my updates right in your inbox. Also, if you've got a bit of spare cash that you'd like to use to help keep the wheels turning, consider becoming a Patreon patron! Also, be sure you're following all of my followables, check out my LinkTree.
Lastly, for hundreds of extra articles on gaming, weird history, and for more free fiction, check out my Vocal archive, too!
Any Other Takers?
I really cannot overemphasize how surprised I was when someone stepped up to the Ragnarok tier... but I figured I'd at least ask... do we have anyone else interested in that einherjar-level support?
Because I know I emphasize this fairly often, but my Patreon really has been a huge boon to me for the past decade or so I've been on the platform. And though there have been ups and downs, over the past several years I've come to depend on it for food and expenses during the month. I've never been well-funded enough that it was rent money... but hey, I can dream can't I?
It would be nice, not gonna lie.
I just wanted to take a moment to remind folks that the changeover has been rough, but I feel like I'm finally getting back on my feet a little bit thanks to the generosity of some of my patrons. If you're a regular reader who wants to help, though, consider tossing me an extra $1 a month or so... or if you want some free swag, $5 is my recommended amount. Heck, if everyone currently on my free subscription converted to that level, I really would be making rent money...
As always, don't go into debt to support me as a creator. I know money is tighter than ever for a lot of folks out there. But if you do have a bit spare, I can promise you that I'll be paying bills and buying tacos with it. No funny business over here... just fuel for the brain so I can keep the lights on and the wheels turning!
Also, If You Enjoy Free Stuff, Check Out This Channel
Regular readers already know this, but if you enjoy all the free stuff I'm putting out (and you're looking for more gaming and gaming-related entertainment on a budget) I'd highly recommend checking out the YouTube channel The A.L.I.C.E. Files! An ongoing fiction channel I launched with Alice Liddell a little while back, it tells the story of a young woman given a job by the mysterious Carroll Institute... but in between installments of that story, we get tales of alternate dimensions where you hear about weird west card sharps, literal avenging angels, deals with devils, and more!
And if you're wondering how those two plot lines merge, check out the first episode below... and if you want to help me keep this project going, please subscribe to The A.L.I.C.E. Files, and watch the videos we're putting up. We need 1,000 subscribers and 4,000 view hours, but at time of writing we've got 271 people, and about 205 hours.
It's a long way to go, but you could help us get there!
Like, Follow, and Stay in Touch!
That's all for this week's Moon Pope Monday. To stay on top of all my content and releases, make sure you subscribe to my newsletter at the bottom of the page!
To stay on top of all my latest releases, follow me on Blue Sky, Facebook, Tumblr, Twitter, and now Pinterest as well! To support my work, consider Buying Me a Ko-Fi, or heading to The Literary Mercenary's Patreon page to become a regular, monthly patron. That one helps ensure you get more Improved Initiative, and it means you'll get my regular, monthly giveaways as a bonus!
The chaos of the year keeps on shifting, and over here on Improved Initiative I'm doing my best to roll with the punches. Which is why, first off, I want to give my monthly shout out to my patrons Phillip Litherland and Tracy for being my VIPs over on The Literary Mercenary's Patreon page. I'm still reeling from the changeover (I lost more than half of my Patreon earnings switching from a per-item account to a single, monthly fee account), so if you want to help me keep my bills paid while working on stuff like this blog, please consider becoming a paid member this month!
However, as if that wasn't enough to deal with, it seems that a certain Digital Ape wanted more bananas from myself, and a bunch of other creators who were just trying to get the word out about our work. Which is why I recently had to switch my bi-weekly newsletter to a new service. So, keep an eye out for Email Octopus, if you haven't seen it yet!
Come, friends. Let me tell you the latest happenings!
But before I get into the meat of today's post, remember, don't forget to sign up for my newsletter to get all my updates right in your inbox. Also, if you've got a bit of spare cash that you'd like to use to help keep the wheels turning, consider becoming a Patreon patron! Also, be sure you're following all of my followables, check out my LinkTree.
Lastly, for hundreds of extra articles on gaming, weird history, and for more free fiction, check out my Vocal archive, too!
So... What Happened (And What This Will Change)
For folks who haven't been with me for a while, a few years back I took the advice from various folks, and put together a newsletter to keep all my interested readers updated on all my recent releases. The idea was that people who like my work could get personal, up-to-date content round ups coming straight from me, rather than depending on social media algorithms to see my posts (since these sites have been blocking, strangling, and silencing creators across the board). I never had a big following (10,000 is generally the number you need for a newsletter to be a money maker), but there were 300-500 folks subscribed to my newsletter at any given time.
And for all the time since I started this newsletter, I was a Mail Chimp user. You could send out up to 1,000 emails or so a month on your free account, and since I never really grew large enough to worry about going over that (as long as I did bi-weekly newsletters), it was a business arrangement that worked for me.
Until last week, when I settled in to send out the latest, and found the monkey with his hand out, demanding that I pay to play.
Your subscribers are waiting... what's it gonna be?
It seems that when I wasn't looking that Mail Chimp changed their policy so that anyone with over 250 subscribers on their list (I believe that was the number, at least) now had to pay to use their service. Well, given that only about 20% of my list actually reads their messages, and I don't really make any money from sending out these two newsletters a month, I wasn't going to just start tossing cash into a hole.
So I decided to use a different service... and that was why I've migrated my service over to Email Octopus (and you can sign up for the new location right here)!
I was fortunate in that all my previous users were downloaded and slotted right into the new service (so if you were already on the newsletter, you don't have to sign up again), but I'm going to be changing over links and trying to make sure that new folks don't end up on the old service as best I can. Sadly, that's a LOT of posts, so it's possible a few will slip through the cracks. My apologies in advance, but having to go through and change everything individually is going to take me a bit of time.
On A Final Note...
Speaking of going back through and swapping out links, I'm going to be replacing a lot of video links in both this blog, and over on The Literary Mercenary. For folks who haven't seen any of the updates, I recently launched a new YouTube channel with Alice Liddell called The A.L.I.C.E. Files, which is going to have a lot of my older RPG audio dramas on it, in addition to all the fresh content we're going to be making for it!
You'll see videos like this latest Deadlands-inspired tale Dead Man's Bluff, which appeared in my collection The Rejects. So stop on in, give us an extra view, subscribe if you like what we're doing, and consider sharing it around so I can keep making more stuff just like this!
Like, Follow, and Stay in Touch!
That's all for this week's Moon Pope Monday. To stay on top of all my content and releases, make sure you subscribe to my newsletter at the bottom of the page!
To stay on top of all my latest releases, follow me on Blue Sky, Facebook, Tumblr, Twitter, and now Pinterest as well! To support my work, consider Buying Me a Ko-Fi, or heading to The Literary Mercenary's Patreon page to become a regular, monthly patron. That one helps ensure you get more Improved Initiative, and it means you'll get my regular, monthly giveaways as a bonus!
February has been a busy month so far, and unfortunately it doesn't look like that's going to change any time soon. I was at Capricon this past weekend (my first time there since 2020, now that they're in a more accessible location), and now that I'm back I've got dozens of projects to pick back up.
However, it's also the first time I've posted in a new month since my Patreon page shifted to a monthly tier system, instead of a per-post system. And since I promised to give a shout out to my supporters who have moved to at least the $10 a month level, I wanted to take a moment to do that.
To Phillip Litherland and Tracy Bailey-Matthews, my thanks for putting yourselves on this level!
Seriously, thank you!
But before I get into the meat of today's post, remember, don't forget to sign up for my weekly newsletter to get all my updates right in your inbox. Also, if you've got a bit of spare cash that you'd like to use to help keep the wheels turning, consider becoming a Patreon patron! Also, be sure you're following all of my followables, check out my LinkTree.
Lastly, for hundreds of extra articles on gaming, weird history, and for more free fiction, check out my Vocal archive, too!
All Support Is Welcome (And Very Much Needed At This Point)
For folks who don't get all of my updates on their For You Page, at the start of the year I officially transitioned my Patreon from a per-item account (where followers were charged for every blog I wrote) to a monthly account (where it's a flat fee every month). I have the full details in my recent post Improved Initiative's Patreon is Now Monthly (And I Could Really Use Your Help), but the short and sweet of it is that I made this transition because there had been rumblings that soon there would be limitations placed on the per-item account option and I wanted to get ahead of that as a creator.
The issue I've run into is that Patreon just left everyone at whatever their previous amount was... the issue for me is that instead of someone paying $1 per blog I put up (so $10 to $12 a month), it's now $1 a month. So my Patreon has gone from earning between $180 to $200 a month (which was my grocery and utility money) to about $65 a month.
So in addition to shouting out the folks who have stepped up to help in this time of transition, I wanted to take a moment to ask others out there to help me get back on my feet. Whether you're already a paid patron who hasn't upgraded their tier yet, or you're someone who wants to toss your coin in the cup, I definitely need all the help I can get right about now.
Any and all help is appreciated!
While this is a new step on a new path, it's also proving to be a treacherous one full of spikes! Which is why I wanted to ask those reading this a couple of questions:
- Do you find any of the current tiers on my Patreon appealing?
- Is there something else I could offer as a creator that would get your interest?
- What is stopping you from supporting me as a patron?
There are no wrong answers to any of these questions, I'm just trying to get a sense of where my audience is at, and if there is anything I could do to make my blogs (and other projects) even more appealing and/or helpful and useful for my readers!
As I've said more times than I can count, creators live and die based on audience support. So if you're here and supporting me, in whatever form that takes, thank you. I'm going to keep pushing on, and I hope you'll come on this new journey with me!
On a final note, those who want to give me a one-time tip rather than committing to becoming a monthly patron, please consider Buying Me A Ko-Fi! Thank you.
Like, Follow, and Stay in Touch!
That's all for this week's Moon Pope Monday. To stay on top of all my content and releases, make sure you subscribe to my newsletter at the bottom of the page!
To stay on top of all my latest releases, follow me on Blue Sky, Facebook, Tumblr, Twitter, and now Pinterest as well! To support my work, consider Buying Me a Ko-Fi, or heading to The Literary Mercenary's Patreon page to become a regular, monthly patron. That one helps ensure you get more Improved Initiative, and it means you'll get my regular, monthly giveaways as a bonus!
The holidays are upon us once again, and now that Spookyween and Turkey Day are behind us, we move onto the expensive one. However, with everyone out there getting their last minute shopping trips in, I wanted to take a moment to remind folks out there that independent creators need your help more than ever around this time of year.
So please, take a moment, and consider what you can do to help support the TTRPG creators, writers, artists, YouTubers, and others you depend on for entertainment and content so that we will still be here once 2024 rolls around, and we can keep giving you what you've come to expect from us.
Any and all help you can provide is much appreciated.
Before we get into the nitty gritty this week, don't forget to sign up for my weekly newsletter to get all my updates right in your inbox. Also, if you've got a bit of spare cash that you'd like to use to help keep the wheels turning, consider becoming a Patreon patron! Also, be sure you're following all of my followables, check out my LinkTree.
Lastly, for hundreds of extra articles on gaming, weird history, and for more free fiction, check out my Vocal archive, too!
The Struggles of The Year
Being a creative professional is no cakewalk. We're called "starving artists" for a reason, after all. However, 2023 has basically been kicking most of us in the stomach while we're trying to get up off of our hands and knees... and a majority of this is related to recent changes in the social media landscape, and the fresh set of hellish problems this has given all of us to overcome.
What was once a boon has turned to poison in our mouths.
At the top of the list, we have the dumpster fire that Twitter has become. This website was a central gathering place for authors, RPG creators, and YouTubers (along with a huge number of other creative professionals), and it has been absolutely gutted since the owner-who-shall-not-be-named acquired it. This completely destroyed the platform that a lot of us had built over years of time, and even those of us who didn't use Twitter as our main source of social media promotion still felt the impact as it damaged all of our efforts to share our creations with an enthused and engaged audience. It still exists, but only as a shadow of its former self.
That would have been bad enough, but then things got worse.
This past spring, Facebook underwent some major changes to how the site works. While we've always had to fight the algorithm to get seen on that site, it's been absolute mess for most of 2023. Only a handful of posts actually get through into groups, and the rest are pushed into spam folders that many admins don't even see, effectively throttling your signal as a creator. On top of that, the site has grown even more restrictive with who sees your posts on your personal or business account, with the latter prodding creators to buy a signal boost with every post we make if we want our followers to actually see them.
Even Reddit hasn't been immune to this. Dozens of subreddits were shut down over the summer, and there were blackout protests over the tools being removed from the moderators. The list of websites and content varieties that the site's spam bots automatically removes grows daily, or so it seems, and there are several communities that were once oases that are now dry as deserts, as far as creators are concerned.
When you add in the massive surge in generative engines that are plagiarizing work left and right, the sectioning off of audiences under platforms like Discord and Mastadon, and how even the YouTube algorithm is making it more difficult for smaller creators to get their voices heard, the end result is that only those people who already had a large, vibrant following are still being seen and reacted to... and even they aren't immune to the squeeze being put on all of us by platforms that are getting more and more restrictive by the day.
What this means is that our reach has been cut, our views, our reads, and our sales (to say nothing of patronage and sponsorship) is drying up all across the board because no one can find us, and attempts to actually get seen are shut down almost before they begin. And if no one follows us and supports us, then creators simply cannot afford to keep making things.
Direct Support is The Best Support
If you want to help the creators you care about keep a roof over their heads, and food on the table, there are some specific actions you can take to make that happen. Not only that, but you should do as many of these things as you possibly can, because we need all the help we can get!
You've likely heard the numbers recently regarding how Weird Al Yankovic, who had millions of streams on Spotify, was paid $12 for all of that listening time. That is the unfortunate reality that a lot of creators are currently dealing with. We might have gigantic numbers when it comes to pages read on Kindle Direct, or a huge number of reads on our blogs, or a massive amount of streams... and when the year is over, all of that effort is good for a sandwich. Whereas if someone pays to download one of Al's albums? Or buys a tee shirt, or other piece of merch? That single sale likely pays him as much (if not more) than 80 million streams on Spotify.
So whether you buy an album, a tee shirt, a novel, a TTRPG supplement, a patch, a pin, or even a sticker, you will have done more to support a creator with that single purchase than if you left their podcast or YouTube channel running in the background every hour of every day for an entire month!
And if a given creator doesn't have something for sale that you want? Well, you can sign up to become a Patreon patron, or buy them a Ko-Fi to essentially just put a tip in their jar so they can keep things going. This is especially important for creators who produce mostly free content (like my blogs, YouTube videos, etc.), because it's a form of direct support that has immediate consequences for us.
Incidentally, check me out at The Literary Mercenary on both Patreon and on Ko-Fi if you want to help me weather the holidays in one piece!
There Are Other Things You Can Do, Too
If you don't have the spare scratch to buy merch and leave tips for every creator, does that mean you just can't help anyone? Of course not! However, it is important to remember that these steps are the next tier down... so they do help, but not as much as just giving artists money to help pay their bills.
We must do battle with the algorithm.
First and foremost, do interact with the stuff made by creators you love. If someone makes a video or writes an article you like, watch it, upvote it, leave a comment (even if you're just saying, "I'm so excited to see where this series goes from here!"), and share it on your own social media pages, or in your groups. If you bought a book or a TTRPG supplement, do all of these things, but also leave a review on Amazon, Drive Thru RPG, Goodreads, or whatever other platforms you can find it on!
As I explained in Leveraging The Algorithm: How You Can Help Creators You Love Get Seen, while your individual interaction may be very small, every one of these things helps meaningfully boost a creator's signal. Each interaction makes us more popular in the eyes of the algorithm, and that makes it more likely to work for us, rather than against us, helping us actually reach more people. The more people we reach, the more fans we can find, and the more interactions we will get... it's even possible that we'll make more sales, too!
Perhaps most importantly, though, is to remember that even if the traffic we generate doesn't pay us a lot of money (whether it's a Spotify stream, a Twitch chat, or a YouTube video), creators who have a sizable audience are also the ones who get approached by companies with sponsorship deals. So while we might only get a handful of dollars in exchange for hundreds of thousands of views, a sponsor might pay us a thousand or more to mention their product, or even to create a piece of content around it to help promote it to our audience, if we have enough reliable eyeballs on us.
Lastly, make sure that you're connecting with the creators you want to support so that you don't miss when they're releasing new stuff, or working on new projects. Whatever social media sites they're on, follow their pages. If they're on video platforms, subscribe to their channels, and turn on your notifications. If they have a newsletter, subscribe to it (and make sure you actually get it, and it isn't just being eaten by your spam folder).
We don't ask you to do these things for funsies... we do it because these are literally the lengths we have to go to in order to make sure our audience actually sees the posts we make, and that we aren't being throttled to death by the algorithm!
Where You Can Support Me!
So, everything I've said up to this point could apply to any creator out there, and I fully support everyone who has read this far in going and helping as many artists as you can so we can all get through the holidays, and start 2024 off on the right foot!
But if you're someone who specifically wants to help me, first of all, thank you. Secondly, please consider the following:
First, check out the Azukail Games YouTube channel, which hosts a lot of my audio dramas, in addition to the shows Speaking of Sundara, Discussions of Darkness, and now Tabletop Mercenary! We're about a thousand watched hours out from getting monetized by YouTube, so please put on a playlist while you're wrapping presents, or just trying to avoid awkward family discussions!
Also, If you want even more content (particularly bigger, more expansive audio dramas) you should also subscribe to my Rumble account, The Literary Mercenary!
If videos aren't your thing, though, I've got plenty of other options for you!
For example, in addition to my blogs The Literary Mercenary, and Improved Initiative, I also have a Vocal Media archive! It just hit 300 articles this week, and I make $6 for every 1,000 reads those articles get. So if you want something to scroll through on your lunch break, consider checking out some of my stuff over there, and sharing it around if you find something you really like!
And, of course, you can always buy some of the stuff I've written!
My novels and short story collections are all listed on my Amazon author page, and there should be some new releases getting added there in the near future! These are particularly nice stocking stuffers, which is worth keeping in mind this time of year. Additionally, I currently have 168 titles on Drive Thru RPG, which vary from World/Chronicles of Darkness, to DND 5E, to Pathfinder, general genre supplements, modules, and more! Whether you buy one, a few, or a slew of them, that would go a long way to keeping the wolf from the door!
Lastly, you can follow me on all my social media spaces. Facebook, Twitter, Reddit, and Pinterest are the places where I'm most active, but you can also get a bunch of my news and updates by checking out my Link.tree, or subscribing to my bi-monthly newsletter... that's twice a month, not once every two months, to be sure you know what you're in for!
Like, Follow, and Stay in Touch!
That's all for this week's Moon Pope Monday. To stay on top of all my content and releases, make sure you subscribe to my newsletter at the bottom of the page!
To stay on top of all my latest releases, follow me on Facebook, Tumblr, Twitter, and now Pinterest as well! To support my work, consider Buying Me a Ko-Fi, or heading to The Literary Mercenary's Patreon page to become a regular, monthly patron. That one helps ensure you get more Improved Initiative, and it means you'll get my regular, monthly giveaways as a bonus!
For all the readers out there who go all the way to the end of my blog posts, you may have noticed a change over the past year. If you scroll down the page, the only section you really see represented is Moon Pope Monday, which are the catch-all Monday posts I put up on Improved Initiative. There may be an occasional entry from Table Talk, or Crunch, but for the most part folks who just come by this blog haven't seen any posts for Fluff or Unusual Character Concepts in over a year.
I didn't stop writing them... they've just been appearing over on my Vocal.Media archive for the past year or so. It's been an ongoing experiment, but it hasn't been going as well as I'd like. As such, I figured this week I'd deliver the preliminary results, and give folks the behind-the-scenes rundown of what I've been doing, the problems I've run into, and how you can help.
It's been... less successful than I'd hoped it would be.
Before we get into the nitty gritty this week, don't forget to sign up for my weekly newsletter to get all my updates right in your inbox. Also, if you've got a bit of spare cash that you'd like to use to help keep the wheels turning, consider becoming a Patreon patron! Also, be sure you're following all of my followables, check out my LinkTree.
Lastly, for hundreds of extra articles on gaming, weird history, and for more free fiction, check out my Vocal archive, too!
Vocal, Improved Initiative, and What I Was Trying To Do
I've been writing blogs for Improved Initiative for a decade or so, now, and my format has been pretty standard for years. I would write a Monday post, and then a second post that would go Crunch, Fluff, Unusual Character Concept, and Table Talk, before starting over again. This helped ensure variety in my articles, and it meant there was something different every week for folks who didn't just want more of the same content over and over again.
However, what some of my readers may not know, is that I don't make any money from the traffic on this blog. Even when my ads did function (which was a while ago), so many people have some form of ad blocker that it just wasn't worth the effort. My Patreon and my Ko-Fi are the primary way that my blog gets support, but I know that not everyone out there has money to just throw at me every month to help me keep the lights on while I write.
But it would help, if you wanted to go that route. Just saying.
For all the gentle reminders I put in my blogs about crowdfunding, and for all the links to the TTRPG supplements I write, though, I really don't like asking people to just give me money. I'd much rather have the traffic I earn translate into cash, because that allows a direct transfer of the amount of attention my work receives into how much money I earn. There's also a certain kind of frustration that comes with seeing an article get thousands (or sometimes tens of thousands) of reads, and knowing that none of that activity is going to put money in my pocket.
Enter Vocal.Media.
For those who've never been to this site, it's a place that lets writers create and publish their own work. It's where all of my Character Conversion Guides are published, and it's where I've written a lot of articles about miscellaneous history, geek things, weird etymology, etc. Hell, my article It's Okay To Admit There Are Problems in Your Hobby once blew up so big that someone turned me into a meme because they were so tired of seeing it. And generating traffic on that site does actually pay me money. It's $6 per every 1,000 reads (not just views, actual reads), which means that if something explodes it will actually put cash in my hand.
For the first few years I wrote articles for Vocal, I got some pretty good views. I was generally managing between 14,000 and 20,000 reads a month, which comes out to between $70 and $120, give or take. Not life changing, but it was enough to literally keep my lights on, and fill in the gaps when other projects fell through, or didn't sell enough copies, or when some of my patrons had to stop supporting me because they could no longer afford to. Reading articles was free, after all, so it was something everyone could do.
Then the social media landscape changed, and that oasis dried up.
You see, a majority of the reads I was getting were from my Character Conversions. However, as Pathfinder's first edition wound down, they were becoming less and less popular. That was always going to happen, which was why I tried to pivot and write other articles, like 5 Tips For Playing Better Evil Characters, or my more recent Find a Reason For Your Character To Get Involved. However, while I was diversifying my content, the algorithm underwent an abrupt shift over the space of a few weeks. This meant that Reddit, which I'd been using for years to boost the signal on these articles, now automatically removed any links to Vocal.Media. This wiped out years of my submissions across dozens of subreddits, and set me back in a big way. Then as the follow-up to that heavy punch, Facebook altered their algorithm so that if you included a link in your post it got shoved all the way to the bottom, and nobody saw it.
In real terms, I went from getting 400-500 reads a day, to barely cracking 70... and I wanted to try to fix that.
When in doubt, create more content!
This brings us up to about a year and change ago. I figured that if I could create more Vocal content, then maybe the sheer amount of it would help overcome the resistance of the algorithm. And if I could get my existing audience to help me boost those numbers, maybe I could turn Vocal back into a viable source of income... but I couldn't do that while also writing 2 blogs a week here on Improved Initiative.
So I kept my Monday posts right where they were, but I moved the second post of the week over to Vocal, hoping that it would drive the folks who enjoyed my content to check those articles out over there instead.
It Didn't Work... But Could It?
As of time of writing, I have 285 articles in my Vocal archive. Additionally, my daily reads haven't been above 100 for at least 2 months now. Which is, as the kids say these days, not great. Because if you've read my other post, If 90,000 People Read This Article, I Can Pay My Bills This Month, you know that it takes a colossal amount of attention for writers depending on per-read pay to stay one step ahead of the rent.
The question, of course, is what do I do about this?
It's big brain time!
Now, on the one hand, it's true that articles here on Improved Initiative are easier to market. My blog is perfectly shareable on Reddit (for the most part), and it does no worse on Facebook than Vocal does in terms of attention. However, as I mentioned above, even if 10,000, 50,000, or 100,000 people all read an article on this blog, it isn't going to pay my bills. I won't see a single, red cent from any of that traffic.
Popularity isn't something you can eat, sadly, or the choice would be pretty easy.
What I need to help me keep the lights on and the content flowing is for people to support my work. While direct support through my Patreon or my Ko-Fi is always going to be preferred (immediate support yields immediate results), helping my Vocal articles get traction is something folks can do for free right now!
Consider the following actions:
- If you have a Vocal account, subscribe to me! Also, throw a like onto my articles, and leave some comments. The algorithm likes those things, and it helps me stand out. If you don't have a Vocal account, it's free to make one, and it makes organizing your subscriptions easier.
- Bookmark my page, and check back. I typically have at least 1 update a week on Vocal, so there's usually new stuff waiting for you to take a look at.
- Read through my Vocal archive. You don't have to do it all at once. If 100 people each read an article a day for a month, that would be 30,000 reads, and it would put me 1/3 of the way toward paying my rent... which is nothing to sneeze at!
- Share my articles so other people can see them. This is probably the most important, and if it was paired with the above request, it might actually get me the 90,000 reads I would need to cover a full month of bills. Because 30,000 reads is great ($180 and change). But 30,000 shares, whether it's on Facebook, Twitter, Blue Sky, your gaming Discord, or anywhere else... that makes a massive difference!
Little things really do add up if enough people participate... the problem is getting a lot of people to all pitch in, and to pitch in consistently, so that the numbers stay high. So please, if you haven't seen any of my Vocal articles before (or if you have, but didn't know there were quite that many of them) go take a look around! Every read helps me stay one step ahead of my landlord, and that lets me keep making more content for all the gamers out there.
Like, Follow, and Stay in Touch!
That's all for this week's Moon Pope Monday. To stay on top of all my content and releases, make sure you subscribe to my newsletter at the bottom of the page!
To stay on top of all my latest releases, follow me on Facebook, Tumblr, Twitter, and now Pinterest as well! To support my work, consider Buying Me a Ko-Fi, or heading to The Literary Mercenary's Patreon page to become a regular, monthly patron. That one helps ensure you get more Improved Initiative, and it means you'll get my regular, monthly giveaways as a bonus!
Anyone who's been paying attention to the RPG landscape over the past few years has no doubt noticed the trend for games to be easier to learn, and faster to play. I'd personally say this began with the popularity of Dungeons and Dragons' 5th Edition, but it's expanded with games like Fate, Apocalypse World (and the whole Powered By The Apocalypse stable), and even the horror one-shot system Dread all rising to prominence. Old School Roleplaying (OSR) games have also jumped back into popularity, and it seems every time I turn around there's a new game out there that bills itself as fast to play, easy to learn, and friendly to new and experienced roleplayers alike.
Not to worry folks, minimal moving parts here!
There are upsides to this trend, certainly. There are more people playing RPGs than perhaps at any other time in history. People who might feel overwhelmed by complicated games, or who don't have the time to dedicate to learning a complex system, can still get out some dice and play with their friends without doing a three-week correspondence course. It also means that more games are coming out, because with fewer mechanics to balance these games are a lot easier to produce.
Something this trend isn't good for, though, is me. Not just personally, but professionally.
It's Not Easy Rolling With The Market
Anyone who's been on this blog for a while knows that Pathfinder Classic is my game of choice, and the big reason for that is because the game has so many options for customization that you can support practically any idea. It's why I have nearly 58 entries on my Character Conversions page with builds for characters ranging from Gregor Clegane, to Killer Croc, to Captain America.
Part of that, as I've talked about in posts like Understanding The Difference Between Story Freedom and Mechanical Freedom, is that I like games that actually support the story I'm trying to tell with unique mechanics that are suited to my character and story. The difference between my just saying my 8-foot-tall human fighter with a maxed-out Strength score is descended from giants, and having an ability on my sheet that expressly states my giant blood means I qualify as a giant for the purposes of feats, magic items, spell effects, etc.
The other part, though, extends beyond what I personally like to play at my tables. Because while I love writing gaming guides, build recommendations, and going in-depth on mechanics, nobody needs a safari guide to walk across the manicured lawn of the local park.
This is really more my environment.
As an example, DND 5th Edition is a wildly more popular system right now than Pathfinder, but it doesn't really have a lot of mechanical freedom for your character. It's easier to play, but it has the hard structure you expect from an MMO that severely limits your options and customization. I took a good faith stab writing a 5th Edition character conversion guide for John Wick, but the response was... well, mixed, shall we say?
This isn't just about DND, though. As more and more gamers embrace games where the rules are broad, general, and simple, there's just less for me to work with when it comes to offering unique combinations. You can't make bricks without clay, and while I can talk about story, pacing, habits, etc., game mechanics have been the most consistently popular pieces I've put out. Some of them still have staying power... but it's less and less as the days go on. When you add in the fact that rules-light games take smaller teams to design, and they're more often done in-house, that means there's also a lot less work for freelancers like me.
That's why readers are much more likely to see flavor guides and supplements from me, like 100 NPCs You Might Meet at The Tavern, or the almost as popular 100 Merchants to Encounter. Because no matter how simple a game's rules are, random storefronts, taverns, characters, etc. to act as fill-ins will still sell even while mechanics-focused pieces will fall by the wayside.
Sales Drives My Pen
I'm talking about this on Monday because I've had several readers ask why I'm not doing more mechanics-focused projects or posts the way I used to. Whether it's expanding my conversion guides, or writing more modules like False Valor, The Curse of Sapphire Lake, or The Ghosts of Sorrow Marsh there's been a noted drop in my crunchier content.
At the end of the day, it's about return on the investment in energy that I put into my work. Because I would absolutely love to work on a big, crunchy module or campaign where I can put my knowledge to use... but at least at time of writing, those are the kinds of projects that get minimal hits and sales.
So if you see something I make that you really like, something that you want to see more of, please help boost the signal on it! Get a copy if you can, and share the link if you can't. Leave reviews, tell your friends, and spread the word. Because if creating more of that thing you like is going to put tacos on my plate and keep my landlord off my back, I promise you that is exactly the sort of thing I'm going to keep writing.
Also, for those who don't know, you can help support me and my efforts over on The Literary Mercenary's Patreon page. That helps you send word directly to me, and every patron is much appreciated!
Like, Follow, and Stay in Touch!
That's all for this week's Moon Pope Monday. To stay on top of all my content and releases, make sure you subscribe to my newsletter at the bottom of the page!
To stay on top of all my latest releases, follow me on Facebook, Tumblr, Twitter, and now Pinterest as well! To support my work, consider Buying Me a Ko-Fi, or heading to The Literary Mercenary's Patreon page to become a regular, monthly patron. That one helps ensure you get more Improved Initiative, and it means you'll get my regular, monthly giveaways as a bonus!
Unless you live down among the dark elves (in which case, welcome to the Internet, glad you could finally join us), then you're no doubt aware that this pandemic has been a trying time for all of us. Creators in general, and game designers in particular, have been feeling the squeeze, though.
And we could really use your help right about now.
You literally are our best hope.
What I'm about to lay out are some simple things you can do to help the creators out there that you want to support through this pestilence. Not every option will be available for every individual, but go through the list and see what you can do to help. Because most of us were barely scraping by before all of this started, and now we're basically holding on by our fingernails.
And while it should go without saying, you can basically swap my name and details for most other game designers out there. I would really appreciate any and all help you can kick my way, but I also totally understand if there are other creators out there you'd rather support. Just remember that a lot of the stuff you can do is free, so you can be pretty generous with your actions!
How To Support If You Have Money
Gold makes the world go round.
This pandemic has led to a lot of us losing our jobs, or taking pay cuts. However, there are some of us out there who've managed to maintain our positions, or even to find new demand for our skills. So if you have spare money in your budget, and you want to help game designers out there, here are some simple things you can do.
Also, for ease of browsing, I've put the more than 80 modules and supplements I've written and been a part of into two archives. One gallery is on Pinterest, and the other is on Flipboard, but both of them have the same content. So take a moment, stop in, and see if anything appeals to you!
Alternatively, if you want to support a creator directly, consider just giving them a tip, or setting yourself up to support them. I'm on both Patreon and Ko-Fi, as an example, so if you want to help me keep the lights on while I keep these blogs going, any and all donations are greatly appreciated!
Lastly, check to see what other projects your favorite game creators have on the market that you might not know about. For example, if you're a fan of Clinton Boomer (which you should be) then you should check out his novel The Hole Behind Midnight sooner rather than later. If you've enjoyed Lauren Masterson's (alias Alice Liddell) contributions to High Level Games' blog, pick something off her Amazon author page or out of KHR Arts if you prefer her artwork.
This one is my latest release!
And because I'm still excited, I'll take this last chance to plug Marked Territory which dropped on the 1st of the month. A back alley noir mystery featuring the debut of Leo, a heavy from the Bronx, he ends up getting his whiskers involved in other people's business, and nearly getting in over his head. Curiosity might try to kill the cat, but he doesn't give up all that easy. A solid read for those looking to kill time in quarantine.
How To Support if You Don't Have Money
If you're just as broke as the rest of us, don't worry, that doesn't mean you don't have the power to help the creators and designers you like! In fact, even if you are making contributions and buying books, you can still do these things to double the results of your actions!
Never underestimate the value of a hand up!
The first thing you should do is find your favorite creator's social media channels, and follow them. The more followers someone has, the more attention they get, and the wider their signal gets boosted! I'm on Facebook, Tumblr, and Twitter, for those who are interested.
Also, consider signing up for your favorite creator's mailing list. I started one recently (you can sign up here) and it provides a weekly update of all my new releases, fresh content, and other projects every week!
In addition to signing up for our updates, though, you can also use the power of your audience to help boost our signals so we can reach more people. For example, if you see a blog entry of mine that really speaks to you, share it with your groups! Whether you're in Facebook groups, you spend time on Reddit, or you've got a community on Discord that you think would enjoy it, don't be afraid to boost that signal. The more people who find out about what we do, and the more people who share it, the better off we'll be.
This goes double for my articles on Vocal, by the by, as they pay me based on how many reads they get. So if you want to help me out specifically, make sure you read through that archive and share anything that catches your eye!
Lastly, if you have bought something from a creator you love in the past, then take a moment to leave a review! Whether it's on Amazon, Drive Thru RPG, Goodreads, or perhaps all three, ratings and reviews make a big difference as to which products get seen, and which ones get forgotten. So even if you don't have the cash to buy something new, a few nice words and a recommendation can help that module, supplement, novel, etc. reach new readers who just might make a future purchase.
Like, Follow, and Stay in Touch!
That's all for this week's Moon Pope Monday. To stay on top of all my content and releases, make sure you subscribe to my newsletter at the bottom of the page!
Again, for more of my work, check out my Vocal archive, and stop by the YouTube channel Dungeon Keeper Radio. Or if you'd prefer to read some of my books, like my sword and sorcery novel Crier's Knife or my latest short story collection The Rejects, then head over to My Amazon Author Page!
To stay on top of all my latest releases, follow me on Facebook, Tumblr, Twitter, and now Pinterest as well! To support my work, consider Buying Me a Ko-Fi, or heading to The Literary Mercenary's Patreon page to become a regular, monthly patron. That one helps ensure you get more Improved Initiative, and it means you'll get my regular, monthly giveaways as a bonus!
