I didn't stop writing them... they've just been appearing over on my Vocal.Media archive for the past year or so. It's been an ongoing experiment, but it hasn't been going as well as I'd like. As such, I figured this week I'd deliver the preliminary results, and give folks the behind-the-scenes rundown of what I've been doing, the problems I've run into, and how you can help.
 |
| It's been... less successful than I'd hoped it would be. |
Before we get into the nitty gritty this week, don't forget to sign up for my weekly newsletter to get all my updates right in your inbox. Also, if you've got a bit of spare cash that you'd like to use to help keep the wheels turning, consider becoming a Patreon patron! Also, be sure you're following all of my followables, check out my LinkTree.
Lastly, for hundreds of extra articles on gaming, weird history, and for more free fiction, check out my Vocal archive, too!
Vocal, Improved Initiative, and What I Was Trying To Do
I've been writing blogs for Improved Initiative for a decade or so, now, and my format has been pretty standard for years. I would write a Monday post, and then a second post that would go Crunch, Fluff, Unusual Character Concept, and Table Talk, before starting over again. This helped ensure variety in my articles, and it meant there was something different every week for folks who didn't just want more of the same content over and over again.
However, what some of my readers may not know, is that I don't make any money from the traffic on this blog. Even when my ads did function (which was a while ago), so many people have some form of ad blocker that it just wasn't worth the effort. My Patreon and my Ko-Fi are the primary way that my blog gets support, but I know that not everyone out there has money to just throw at me every month to help me keep the lights on while I write.
 |
| But it would help, if you wanted to go that route. Just saying. |
For all the gentle reminders I put in my blogs about crowdfunding, and for all the links to the TTRPG supplements I write, though, I really don't like asking people to just give me money. I'd much rather have the traffic I earn translate into cash, because that allows a direct transfer of the amount of attention my work receives into how much money I earn. There's also a certain kind of frustration that comes with seeing an article get thousands (or sometimes tens of thousands) of reads, and knowing that none of that activity is going to put money in my pocket.
Enter Vocal.Media.
For those who've never been to this site, it's a place that lets writers create and publish their own work. It's where all of my Character Conversion Guides are published, and it's where I've written a lot of articles about miscellaneous history, geek things, weird etymology, etc. Hell, my article It's Okay To Admit There Are Problems in Your Hobby once blew up so big that someone turned me into a meme because they were so tired of seeing it. And generating traffic on that site does actually pay me money. It's $6 per every 1,000 reads (not just views, actual reads), which means that if something explodes it will actually put cash in my hand.
For the first few years I wrote articles for Vocal, I got some pretty good views. I was generally managing between 14,000 and 20,000 reads a month, which comes out to between $70 and $120, give or take. Not life changing, but it was enough to literally keep my lights on, and fill in the gaps when other projects fell through, or didn't sell enough copies, or when some of my patrons had to stop supporting me because they could no longer afford to. Reading articles was free, after all, so it was something everyone could do.
Then the social media landscape changed, and that oasis dried up.
You see, a majority of the reads I was getting were from my Character Conversions. However, as Pathfinder's first edition wound down, they were becoming less and less popular. That was always going to happen, which was why I tried to pivot and write other articles, like 5 Tips For Playing Better Evil Characters, or my more recent Find a Reason For Your Character To Get Involved. However, while I was diversifying my content, the algorithm underwent an abrupt shift over the space of a few weeks. This meant that Reddit, which I'd been using for years to boost the signal on these articles, now automatically removed any links to Vocal.Media. This wiped out years of my submissions across dozens of subreddits, and set me back in a big way. Then as the follow-up to that heavy punch, Facebook altered their algorithm so that if you included a link in your post it got shoved all the way to the bottom, and nobody saw it.
In real terms, I went from getting 400-500 reads a day, to barely cracking 70... and I wanted to try to fix that.
 |
| When in doubt, create more content! |
This brings us up to about a year and change ago. I figured that if I could create more Vocal content, then maybe the sheer amount of it would help overcome the resistance of the algorithm. And if I could get my existing audience to help me boost those numbers, maybe I could turn Vocal back into a viable source of income... but I couldn't do that while also writing 2 blogs a week here on Improved Initiative.
So I kept my Monday posts right where they were, but I moved the second post of the week over to Vocal, hoping that it would drive the folks who enjoyed my content to check those articles out over there instead.
It Didn't Work... But Could It?
As of time of writing, I have 285 articles in my Vocal archive. Additionally, my daily reads haven't been above 100 for at least 2 months now. Which is, as the kids say these days, not great. Because if you've read my other post, If 90,000 People Read This Article, I Can Pay My Bills This Month, you know that it takes a colossal amount of attention for writers depending on per-read pay to stay one step ahead of the rent.
The question, of course, is what do I do about this?
 |
| It's big brain time! |
Now, on the one hand, it's true that articles here on Improved Initiative are easier to market. My blog is perfectly shareable on Reddit (for the most part), and it does no worse on Facebook than Vocal does in terms of attention. However, as I mentioned above, even if 10,000, 50,000, or 100,000 people all read an article on this blog, it isn't going to pay my bills. I won't see a single, red cent from any of that traffic.
Popularity isn't something you can eat, sadly, or the choice would be pretty easy.
What I need to help me keep the lights on and the content flowing is for people to support my work. While direct support through my Patreon or my Ko-Fi is always going to be preferred (immediate support yields immediate results), helping my Vocal articles get traction is something folks can do for free right now!
Consider the following actions:
- If you have a Vocal account, subscribe to me! Also, throw a like onto my articles, and leave some comments. The algorithm likes those things, and it helps me stand out. If you don't have a Vocal account, it's free to make one, and it makes organizing your subscriptions easier.
- Bookmark my page, and check back. I typically have at least 1 update a week on Vocal, so there's usually new stuff waiting for you to take a look at.
- Read through my Vocal archive. You don't have to do it all at once. If 100 people each read an article a day for a month, that would be 30,000 reads, and it would put me 1/3 of the way toward paying my rent... which is nothing to sneeze at!
- Share my articles so other people can see them. This is probably the most important, and if it was paired with the above request, it might actually get me the 90,000 reads I would need to cover a full month of bills. Because 30,000 reads is great ($180 and change). But 30,000 shares, whether it's on Facebook, Twitter, Blue Sky, your gaming Discord, or anywhere else... that makes a massive difference!
Little things really do add up if enough people participate... the problem is getting a lot of people to all pitch in, and to pitch in consistently, so that the numbers stay high. So please, if you haven't seen any of my Vocal articles before (or if you have, but didn't know there were quite that many of them) go take a look around! Every read helps me stay one step ahead of my landlord, and that lets me keep making more content for all the gamers out there.
Like, Follow, and Stay in Touch!
That's all for this week's Moon Pope Monday. To stay on top of all my content and releases, make sure you subscribe to my newsletter at the bottom of the page!
Again, for more of my work, check out my Vocal archive, and stop by the Azukail Games YouTube channel, or my Rumble channel The Literary Mercenary!. Or if you'd prefer to read some of my books, like my sword and sorcery novel Crier's Knife, my dystopian sci fi thriller Old Soldiers, or my latest short story collection The Rejects, then head over to My Amazon Author Page!
To stay on top of all my latest releases, follow me on Facebook, Tumblr, Twitter, and now Pinterest as well! To support my work, consider Buying Me a Ko-Fi, or heading to The Literary Mercenary's Patreon page to become a regular, monthly patron. That one helps ensure you get more Improved Initiative, and it means you'll get my regular, monthly giveaways as a bonus!
No comments:
Post a Comment