TTRPG Earnings Breakdown 2025 (For Those Who Want A Glimpse Behind The Curtain)

So, even though we're entering a new year, I wanted to take a few to look back at 2025 and do a breakdown of what my experience as an independent TTRPG creator was like. Normally I just do this as a single FB post, but I wanted to get a little more detailed than I thought a single post could handle, and try to make some educated guesses about how and why things wound up the way they did. So if you're here for numbers and suppositions, strap in and take this journey with me!

Because autopsies can get messy.

But before I get into the meat of today's post, remember, don't forget to sign up for my weekly newsletter to get all my updates right in your inbox. Also, if you've got a bit of spare cash that you'd like to use to help keep the wheels turning, consider becoming a Patreon patron! Also, be sure you're following all of my followables, check out my LinkTree.

Lastly, for hundreds of extra articles on gaming, weird history, and for more free fiction, check out my Vocal archive, too!

So, What's The Breakdown?

First things first, I want to go back to my 2024 wrap up. In that year my earnings on Drive Thru RPG were:

- Royalties: $1,984.45

- Affiliate Earnings: $1,242.20

- Top Seller of 2024: World's Oldest Profession: 100 Courtesans and Concubines (379 copies)

- Worst Seller of 2024: Three-way tie between A Baker's Dozen of Christmas Feats, Ghosts of Sorrow Marsh, and False Valor (1 sale each)

Something worth noting was that 2024 was the first year my affiliate earnings were lower than my royalties, and it was by a lot. However, in 2025 we see:

- Royalties: $1,517.62

- Affiliate Earnings: $1,184.86

- Top Seller of 2025: 100 Random Encounters For On The Road or In The Wilderness (SWADE Edition - 177 copies)

- Worst Seller of 2025: Seven-way tie with 1 sale each, but the most expected bottom seller was 100 Primquakes for my Sundara: Dawn of a New Age fantasy RPG setting.

So, the hard numbers are an overall loss in sales of $466.83 in royalties, and a loss of $57.34 in affiliate earnings... with a net loss of $524.17 overall.

That's... not great, if I'm honest. However, I didn't just want to post numbers for the year; I also wanted to list some of the factors and causes that went into generating this result.

What Led To These Numbers?

There are a lot of people (creators and critics alike) who will point at sales figures as some kind of divine proof of a writer's skill and creativity (or lack thereof). However, I want to remind folks that absolute trash sells gangbusters all the time, and works of genius can languish unseen for years until they find the light of day. Sales is about the market, and the trends in that market. Which is why I wanted to go step-by-step and lay out specific things that I saw which led to this result.

If you're a fellow creator, it's likely these things affected you as well. If there's something you feel belongs on this list that I didn't cover, please share it in the comments below!

Because there are a LOT of factors that go into things like this.

#1: The DTRPG "Upgrade"

I am one of several people who thought the Drive Thru RPG site change was unnecessary, and generally speaking as long as users had the option to use the legacy site things were fine. However, once the new site became the standard homepage, sales across the board for myself and every creator I know took a sharp dip. We're talking like a 50% per month dip. The algorithm stopped showing my work to anyone organically, and the only way people find my supplements is through this blog, the Azukail Games newsletter, or seeing a post I made about it on social media.

That was a bat to the shin. It didn't break the bone, but I felt that, and it hurt things in the marketing and sales departments.

#2: The Reddit "Update"

For folks who haven't seen me complain about it on social media, Reddit is basically one of the only social media platforms that actually gets results when it comes to moving copies of games and supplements... but it's a rough platform to ride. In early Fall of 2025 there was a ripple from the DTRPG upgrade that meant you could no longer share links to it on Reddit. The links would screw up, and look like ghosts; no preview image, no preview text, and without those two things nobody was going to be clicking, much less buying.

This screw up reduced my earnings from $250-$300 a month to about $180 a month... and that was after using workarounds to try to get the previews seen when making posts. Once DTRPG fixed this problem, and links went back to displaying properly, sales and traffic immediately shot right back to their previous levels and started climbing.

But that was about 2-3 months of trying to run the last part of the race with a ball and chain around both my ankles.

#3: Choice of Releases

I'll be honest, I did take a couple of risks in 2025, and I put out some supplements that I figured were long shots in terms of things that would get interest from readers and players. As an example, I released 4 supplements for the Whispers & Rumors phase of my Sundara: Dawn of a New Age fantasy RPG setting, starting with 100 Whispers & Rumors to Hear in Moüd City of Bones, and finishing with 99 Whispers & Rumors to Hear in Archbliss, City of The Sorcerers. While I'm glad I finished up that phase for the setting, and all of those releases sold more than 1 supplement, none of them managed the 51 copies sold it would take to hit Copper metal status. So that's 4 releases that weren't great in terms of adding to the year's achievements.

Sundara wasn't the only issue, either. I wanted to make sure there were fresh releases for my RPG Army Men: A Game of Tactical Plastic to try to maintain interest in it, and to give players and GMs some fresh things to bring to the table. Because I dropped my second mission module for the game Assault on Outpost 13 (which is an homage to the movie Assault on Precinct 13), as well as the supplement Boots on The Ground: Baker Team, which provides a collection of 5 detailed characters that can either be handed around the table to players, or used as NPCs at the GM's discretion.

Some of my other releases were calculated risks that didn't really go over well. For instance, since folks were asking me for more Werewolf: The Apocalypse supplements, I decided to release Dark Reflections: 50 Sights to See in The Penumbra... sadly, it just didn't catch on the way my 100 Kinfolk Collection of NPCs did (with something like 1,500+ NPCs the last time I checked).

On the other hand, I did have some projects that were surprise successes. I was part of the supplement Night Horrors: Primordial Peerage for Beast: The Primordial, and that one was a close second-place for my top seller of the year. I also had a pretty good success with the sci fi supplement Beyond The Black: 100 Dread Scenarios on Stranded Starships... though I fancy part of that success was due to the audio drama I made to go with it.

All in all, though, I had 20 some-odd releases in 2025, and about a quarter of them flopped. Not due to lack of quality, or marketing efforts, but because they were for specific games and settings that just weren't really jiving with my audience. I rolled the dice on those, and they did poorly... which is a partial factor, but far from the only one that led to the year's losses.

#4: Miscellaneous Issues

Rather than going into deep detail on the other problems of 2025, I figured I'd just crack off a rapid list. These don't get their own, detailed list because I don't really have numbers for them, but they were trends I noticed.

- AI Slop Tainting The Market: I've lost count of the number of people who accused my supplements (including ones written back in the 20-teens) of being AI-generated. It's a bad faith argument because no one took the time to look, but it shows that the format I favor (despite it still being the strongest seller) is meeting a lot of criticism from the audience (even if it's because they can't be bothered to check the sales page, and see the No AI label on my work).

- Platform Enshittification: So many platforms got worse in 2025. YouTube's algorithm took my videos from hundreds of views on debut, to 50 views and change, meaning that I'm reaching a much smaller audience, and have a significantly smaller chance of making sales from views. Facebook basically made it impossible to post more than a handful of links before it cut you off (while all but shadowbanning posts with links in them), Twitter exploded into a cesspool of Nazi nonsense and bots, and most remaining platforms actively stop posts and content from spreading. Hence why Reddit is my big earner.

- Economic Downturn: With massive layoffs, stagnating wages, and people everywhere running out of options for paying their bills, this means discretionary spending is going to go down. While it didn't really start hitting for my audience that I could tell, those rumblings are getting much louder now that 2025 has ended, and 2026 is beginning.

What You Can Do To Help Keep Me Afloat

Most of what I just described is outside of my control. All I can really do is try to make more engaging posts, expand the groups I post in, try to draw more attention to my work, and maybe play it a little safer with the supplements I work on. Far as the economy, algorithms, platform decay, and the insane schemes of world leaders go, I'm shit out of luck on those scores.

So if you want to help, please consider the following options:

- Follow My Facebook

- Follow My Blue Sky

- Follow My LinkTree

- Join My Weekly Newsletter

- Subscribe to The Azukail Games YouTube Channel (where I contribute video content)

And if you happen to have some spare dosh lying around, and you want to be sure my supply doesn't run low, consider become a Patreon patron, or leaving a tip by Buying Me a Ko-Fi! And if you want to help me move copies of my games, consider buying copies of some of the supplements I linked above, or just search my name on Drive Thru RPG and see if any of the 200+ supplements I've contributed to really catch your interest!

I've said it before, and I'll say it again; creators need the help of their audience to succeed. Whether that's buying copies of their books and merch, watching the videos they make, reading their blogs, or helping spread the word on social media, we only have so many things we can do ourselves; we need your help. And if everyone grabs the rope and pulls in whatever way you can, some of us might actually win this tug of war with the algorithm and manage to get some forward momentum again!

Like, Follow, and Stay in Touch!

That's all for this week's Moon Pope Monday. To stay on top of all my content and releases, make sure you subscribe to my newsletter at the bottom of the page!

Again, for more of my work, check out my Vocal archive, and stop by the Azukail Games YouTube channel, or my Rumble channel The Literary Mercenary! Or if you'd prefer to read some of my books, like my dystopian sci-fi thriller Old Soldiers, my hardboiled gangland noir series starring a bruiser of a Maine Coon with Marked Territory and Painted Cats, my sword and sorcery novel Crier's Knife or my latest short story collection The Rejects, then head over to My Amazon Author Page!

To stay on top of all my latest releases, follow me on Blue Sky, Facebook, Tumblr, Twitter, and now Pinterest as well! To support my work, consider Buying Me a Ko-Fi, or heading to The Literary Mercenary's Patreon page to become a regular, monthly patron. That one helps ensure you get more Improved Initiative, and it means you'll get my regular, monthly giveaways as a bonus!

A New Year Is Coming For "Sundara: Dawn of a New Age" (What Would You Like To See?)

As regular readers know, I've been releasing supplements for my fantasy setting Sundara: Dawn of a New Age for several years now. I've covered cities, species, organizations, whispers & rumors, as well as cosmology and cults. A new year is coming, though, and I feel like it's time to step back into this setting and do something fresh with it.

The question is, of course... what do you all want to see?

There's all sorts of space on the map to fill still!

But before I get into the meat of today's post, remember, don't forget to sign up for my weekly newsletter to get all my updates right in your inbox. Also, if you've got a bit of spare cash that you'd like to use to help keep the wheels turning, consider becoming a Patreon patron! Also, be sure you're following all of my followables, check out my LinkTree.

Lastly, for hundreds of extra articles on gaming, weird history, and for more free fiction, check out my Vocal archive, too!

Some Potential Directions For 2026

I recently made a video to close out 2026 on the Azukail Games YouTube channel, and I decided to address Sundara, and some of the potential directions I could go from here. And if you didn't watch it, go check it out (and subscribe to the channel while you're at it).

In short, though, I mentioned there were a couple of directions I could go in 2026 with the setting, hoping to get folks' thoughts on it. Those include:

- Expanding the cities and towns you find in Sundara.

- Writing adventure modules that take place in some of the already-established locations.

- Expanding the player species options (minotaurs and gargoyles have been oft-requested).

However, I want to hear from all of you, the folks who read my blog and actually play my games, as to what you would like to see in the new year for this setting! I've already gotten one good suggestion that's in the running, Airships of Sundara, which would be both a big undertaking as well as a fun expansion for the sort of adventure one could have in the clouds. It might also pair nicely with a module, for those who would like to see some literal high-flying adventure for the setting!

So if you have something you'd really like to see for Sundara going forward, whether it's a particular kind of supplement, more videos, more stories, more lore, or anything at all, leave it in the comments of the video above. I'm hoping to collect all the suggestions there so that I can go through them as 2026 gets rolling, and I start deciding what I'm going to work on, and in what order.

And, as a bonus, I'm going to start working on the other 4 stories that go into the Ironfire Compact. And in case you missed the first story, you can check that out for free on the Azukail Games channel as well!

Catch Up On "Sundara: Dawn of A New Age"

Cities of Sundara

The setting first began with the Cities of Sundara splats. Self-contained guides to some of the larger and more powerful centers of trade, industry, arms, and magic, these unique locations provide plenty of fodder for character generation and plots. Not only that, but each one comes with unique, mechanical goodies for players and GMs alike to take out for a spin!

- Ironfire: The City of Steel (Pathfinder and DND 5E): Built around the Dragon Forge, Ironfire is where the secret to dragon steel was first cracked. The center of the mercenary trade in the region, as well as boasting some of the finest schools for teaching practical sciences, Ironfire is a place where discovery and danger walk hand in hand!

- Moüd: The City of Bones (Pathfinder and DND 5E): An ancient center of trade and magic, Moüd was lost to a cataclysm, and then buried in myth. Reclaimed by the necromantic arts of the Silver Wraiths guild, this city has once again become a place teeming with life. Despite the burgeoning population, though, it is the continued presence of the undead that helps keep the city running, ensuring that Moüd is not swallowed up once more.

- Silkgift: The City of Sails (Pathfinder and DND 5E): Built on the cottage industry of Archer cloth (an extremely durable material used for sails, windmills, etc.), Silkgift is a place that prizes invention and discovery. From gravity batteries that store the potential of the wind, to unique irrigation systems, to aether weapons, the city positively churns out discoveries... and then there's the canal they cut through the mountains that makes them a major center of trade across the region.

- Hoardreach: The City of Wyrms (Pathfinder and DND 5E): A center of power across an entire region, Hoardreach is ruled over by a Cooperation of five different dragons. A place for refugees and outcasts of all sorts, Hoardreach boasts some of the most unusual citizens and creations from across Sundara. Infamous for their sky ships, which require the cast-off scales and unique arcane sciences of the Dragon Works to take to the air, one never knows just what they'll find in this city built atop a mountain.

- Archbliss: The City of The Sorcerers (Pathfinder and DND 5E): A floating city in the sky, Archbliss has been a refuge for sorcerers for thousands of years. It's only in relatively recent years that the city has allowed those from the ground below who lack the power of a bloodline to join them in the clouds. However, while there are certainly amazing wonders to behold, there is a darkness in Archbliss. Something rotting away at its heart that could, if not healed, bring the city crashing to the ground once more.

Gods of Sundara

- Gods of Sundara (available for Pathfinder and DND 5E): In a world with no alignment, and where the gods are often genuinely mysterious forces that are far too large for mortals to truly comprehend, the divine feels genuinely strange and unknown... something that really does have to be taken on faith. This supplement provides a sample pantheon for Sundara, but also provides instructions on how to easily make your own gods in a world where you can't cast a spell and tell whether someone is good or evil.

Species of Sundara

Sundara is filled with creatures that many of us recognize, but I wanted to give greater depth to their cultures, and a wider variety of options. After all, humans always get 15+ ethnicities, languages, and unique histories, while elves, dwarves, orcs, halflings, etc. are almost always left with footnotes, or maybe with a handful of offshoots. So, in short, I wanted to give all the fantastical creatures the treatment that humans usually get in our games.

And there is no human book yet. If readers demand to know more, then I may sit down to pen one... but I figured that humans didn't need to be front-and-center in this setting just yet.

- Elves of Sundara (Pathfinder and DND 5E): Elves are one of the most quintessential fantasy creatures... but if you want to see more than just high elves, wood elves, and elves of the sun and moon, then this supplement has you covered!

- Dwarves of Sundara (Pathfinder and DND 5E): The children of the primordial giants who were meant to fill in the details of the world they'd made (or so the myths say) there are as many kinds of dwarves as their are kinds of giants... and possibly more, depending on who is keeping count.

- Orcs of Sundara (Pathfinder and DND 5E): Supposedly a creation of the elves, none can say for certain exactly how or why orcs have been made. What most agree on is that these creatures are far more than most may think at first glance.

- Halflings of Sundara (Pathfinder and DND 5E): Little cousins to the dwarves, halflings are tough, clever, and not to be underestimated. From living beneath the hills, to taking up residence in the deep forests, halflings in Sundara come in quite a variety!

- The Blooded (Half-Elves and Half-Orcs) [Pathfinder and DND 5E]: When orcs and elves mix their bloodlines with other creatures, the result is one of the Blooded. This inheritance takes many forms, and it can even wait generations before manifesting when the right combination of individuals come together to have a child.

- Gnomes of Sundara (Pathfinder and DND 5E): Gnomes are strange creatures, found in places where the spirit of the land has coalesced and made children of its own. The sons and daughters of the ancient nymphs, they are the stewards of these places, and they change as often as the weather and the land.

Organizations of Sundara

Phase 3 has been going strong, but there's still a few titles left in it! So if you haven't seen them, consider checking out:

- Sellswords of Sundara: With power structures being smaller in scale in Sundara, standing armies aren't often maintained for long. As such, soldiers of fortune are quite common! This supplement contains 10 mercenary companies, their history, uniform, sample members, whispers and rumors, as well as either an archetype or subclass for playing these unique warriors. Grab your copy for Pathfinder of DND 5E.

- Cults of Sundara: Faith comes in many forms in Sundara, and there are as many gods in the Prim as there are dreams in the minds of people. This supplement contains write-ups for 10 cults, their histories, sample members, rumors about them, their beliefs and tenets, and a unique magic item for each. Get your copy for Pathfinder or DND 5E.

- Guilds of Sundara: While cities and villages may be relatively local, guilds are spread across the length and width of Sundara. From professional orders of skilled miners and dredgers, to monster slayers and bounty hunters, this supplement has 10 guilds with histories, sample members, rumors, as well as unique feats one can take to represent the skill and benefits of joining this order. Available for Pathfinder as well as DND 5E.

- Merchants of Sundara: While city states might be the largest form of government you find in the setting, merchants hold an outsized amount of power. From huge mercantile houses, to small brands infamous for their quality as much as for their price, there are a lot of options listed in this particular world building supplement.

Rumors of Sundara

The newest series of supplements in the setting, these are meant to add to the cities, and to give GMs ideas for plots, or just to provide a little extra grist for the mill in terms of what people are gossiping about!

- Whispers and Rumors For Ironfire, The City of Steel!

- Whispers and Rumors For Moüd, City of Bones!

- Whispers and Rumors For Silkgift, The City of Sails!

- Whispers and Rumors For Hoardreach, City of Wyrms!

- Whispers and Rumors For Archbliss, City of The Sorcerers!

Like, Follow, and Stay in Touch!

That's all for this week's Moon Pope Monday. To stay on top of all my content and releases, make sure you subscribe to my newsletter at the bottom of the page!

Again, for more of my work, check out my Vocal archive, and stop by the Azukail Games YouTube channel, or my Rumble channel The Literary Mercenary! Or if you'd prefer to read some of my books, like my dystopian sci-fi thriller Old Soldiers, my hardboiled gangland noir series starring a bruiser of a Maine Coon with Marked Territory and Painted Cats, my sword and sorcery novel Crier's Knife or my latest short story collection The Rejects, then head over to My Amazon Author Page!

To stay on top of all my latest releases, follow me on Blue Sky, Facebook, Tumblr, Twitter, and now Pinterest as well! To support my work, consider Buying Me a Ko-Fi, or heading to The Literary Mercenary's Patreon page to become a regular, monthly patron. That one helps ensure you get more Improved Initiative, and it means you'll get my regular, monthly giveaways as a bonus!