TTRPG Earnings Breakdown 2025 (For Those Who Want A Glimpse Behind The Curtain)

So, even though we're entering a new year, I wanted to take a few to look back at 2025 and do a breakdown of what my experience as an independent TTRPG creator was like. Normally I just do this as a single FB post, but I wanted to get a little more detailed than I thought a single post could handle, and try to make some educated guesses about how and why things wound up the way they did. So if you're here for numbers and suppositions, strap in and take this journey with me!

Because autopsies can get messy.

But before I get into the meat of today's post, remember, don't forget to sign up for my weekly newsletter to get all my updates right in your inbox. Also, if you've got a bit of spare cash that you'd like to use to help keep the wheels turning, consider becoming a Patreon patron! Also, be sure you're following all of my followables, check out my LinkTree.

Lastly, for hundreds of extra articles on gaming, weird history, and for more free fiction, check out my Vocal archive, too!

So, What's The Breakdown?

First things first, I want to go back to my 2024 wrap up. In that year my earnings on Drive Thru RPG were:

- Royalties: $1,984.45

- Affiliate Earnings: $1,242.20

- Top Seller of 2024: World's Oldest Profession: 100 Courtesans and Concubines (379 copies)

- Worst Seller of 2024: Three-way tie between A Baker's Dozen of Christmas Feats, Ghosts of Sorrow Marsh, and False Valor (1 sale each)

Something worth noting was that 2024 was the first year my affiliate earnings were lower than my royalties, and it was by a lot. However, in 2025 we see:

- Royalties: $1,517.62

- Affiliate Earnings: $1,184.86

- Top Seller of 2025: 100 Random Encounters For On The Road or In The Wilderness (SWADE Edition - 177 copies)

- Worst Seller of 2025: Seven-way tie with 1 sale each, but the most expected bottom seller was 100 Primquakes for my Sundara: Dawn of a New Age fantasy RPG setting.

So, the hard numbers are an overall loss in sales of $466.83 in royalties, and a loss of $57.34 in affiliate earnings... with a net loss of $524.17 overall.

That's... not great, if I'm honest. However, I didn't just want to post numbers for the year; I also wanted to list some of the factors and causes that went into generating this result.

What Led To These Numbers?

There are a lot of people (creators and critics alike) who will point at sales figures as some kind of divine proof of a writer's skill and creativity (or lack thereof). However, I want to remind folks that absolute trash sells gangbusters all the time, and works of genius can languish unseen for years until they find the light of day. Sales is about the market, and the trends in that market. Which is why I wanted to go step-by-step and lay out specific things that I saw which led to this result.

If you're a fellow creator, it's likely these things affected you as well. If there's something you feel belongs on this list that I didn't cover, please share it in the comments below!

Because there are a LOT of factors that go into things like this.

#1: The DTRPG "Upgrade"

I am one of several people who thought the Drive Thru RPG site change was unnecessary, and generally speaking as long as users had the option to use the legacy site things were fine. However, once the new site became the standard homepage, sales across the board for myself and every creator I know took a sharp dip. We're talking like a 50% per month dip. The algorithm stopped showing my work to anyone organically, and the only way people find my supplements is through this blog, the Azukail Games newsletter, or seeing a post I made about it on social media.

That was a bat to the shin. It didn't break the bone, but I felt that, and it hurt things in the marketing and sales departments.

#2: The Reddit "Update"

For folks who haven't seen me complain about it on social media, Reddit is basically one of the only social media platforms that actually gets results when it comes to moving copies of games and supplements... but it's a rough platform to ride. In early Fall of 2025 there was a ripple from the DTRPG upgrade that meant you could no longer share links to it on Reddit. The links would screw up, and look like ghosts; no preview image, no preview text, and without those two things nobody was going to be clicking, much less buying.

This screw up reduced my earnings from $250-$300 a month to about $180 a month... and that was after using workarounds to try to get the previews seen when making posts. Once DTRPG fixed this problem, and links went back to displaying properly, sales and traffic immediately shot right back to their previous levels and started climbing.

But that was about 2-3 months of trying to run the last part of the race with a ball and chain around both my ankles.

#3: Choice of Releases

I'll be honest, I did take a couple of risks in 2025, and I put out some supplements that I figured were long shots in terms of things that would get interest from readers and players. As an example, I released 4 supplements for the Whispers & Rumors phase of my Sundara: Dawn of a New Age fantasy RPG setting, starting with 100 Whispers & Rumors to Hear in Moüd City of Bones, and finishing with 99 Whispers & Rumors to Hear in Archbliss, City of The Sorcerers. While I'm glad I finished up that phase for the setting, and all of those releases sold more than 1 supplement, none of them managed the 51 copies sold it would take to hit Copper metal status. So that's 4 releases that weren't great in terms of adding to the year's achievements.

Sundara wasn't the only issue, either. I wanted to make sure there were fresh releases for my RPG Army Men: A Game of Tactical Plastic to try to maintain interest in it, and to give players and GMs some fresh things to bring to the table. Because I dropped my second mission module for the game Assault on Outpost 13 (which is an homage to the movie Assault on Precinct 13), as well as the supplement Boots on The Ground: Baker Team, which provides a collection of 5 detailed characters that can either be handed around the table to players, or used as NPCs at the GM's discretion.

Some of my other releases were calculated risks that didn't really go over well. For instance, since folks were asking me for more Werewolf: The Apocalypse supplements, I decided to release Dark Reflections: 50 Sights to See in The Penumbra... sadly, it just didn't catch on the way my 100 Kinfolk Collection of NPCs did (with something like 1,500+ NPCs the last time I checked).

On the other hand, I did have some projects that were surprise successes. I was part of the supplement Night Horrors: Primordial Peerage for Beast: The Primordial, and that one was a close second-place for my top seller of the year. I also had a pretty good success with the sci fi supplement Beyond The Black: 100 Dread Scenarios on Stranded Starships... though I fancy part of that success was due to the audio drama I made to go with it.

All in all, though, I had 20 some-odd releases in 2025, and about a quarter of them flopped. Not due to lack of quality, or marketing efforts, but because they were for specific games and settings that just weren't really jiving with my audience. I rolled the dice on those, and they did poorly... which is a partial factor, but far from the only one that led to the year's losses.

#4: Miscellaneous Issues

Rather than going into deep detail on the other problems of 2025, I figured I'd just crack off a rapid list. These don't get their own, detailed list because I don't really have numbers for them, but they were trends I noticed.

- AI Slop Tainting The Market: I've lost count of the number of people who accused my supplements (including ones written back in the 20-teens) of being AI-generated. It's a bad faith argument because no one took the time to look, but it shows that the format I favor (despite it still being the strongest seller) is meeting a lot of criticism from the audience (even if it's because they can't be bothered to check the sales page, and see the No AI label on my work).

- Platform Enshittification: So many platforms got worse in 2025. YouTube's algorithm took my videos from hundreds of views on debut, to 50 views and change, meaning that I'm reaching a much smaller audience, and have a significantly smaller chance of making sales from views. Facebook basically made it impossible to post more than a handful of links before it cut you off (while all but shadowbanning posts with links in them), Twitter exploded into a cesspool of Nazi nonsense and bots, and most remaining platforms actively stop posts and content from spreading. Hence why Reddit is my big earner.

- Economic Downturn: With massive layoffs, stagnating wages, and people everywhere running out of options for paying their bills, this means discretionary spending is going to go down. While it didn't really start hitting for my audience that I could tell, those rumblings are getting much louder now that 2025 has ended, and 2026 is beginning.

What You Can Do To Help Keep Me Afloat

Most of what I just described is outside of my control. All I can really do is try to make more engaging posts, expand the groups I post in, try to draw more attention to my work, and maybe play it a little safer with the supplements I work on. Far as the economy, algorithms, platform decay, and the insane schemes of world leaders go, I'm shit out of luck on those scores.

So if you want to help, please consider the following options:

- Follow My Facebook

- Follow My Blue Sky

- Follow My LinkTree

- Join My Weekly Newsletter

- Subscribe to The Azukail Games YouTube Channel (where I contribute video content)

And if you happen to have some spare dosh lying around, and you want to be sure my supply doesn't run low, consider become a Patreon patron, or leaving a tip by Buying Me a Ko-Fi! And if you want to help me move copies of my games, consider buying copies of some of the supplements I linked above, or just search my name on Drive Thru RPG and see if any of the 200+ supplements I've contributed to really catch your interest!

I've said it before, and I'll say it again; creators need the help of their audience to succeed. Whether that's buying copies of their books and merch, watching the videos they make, reading their blogs, or helping spread the word on social media, we only have so many things we can do ourselves; we need your help. And if everyone grabs the rope and pulls in whatever way you can, some of us might actually win this tug of war with the algorithm and manage to get some forward momentum again!

Like, Follow, and Stay in Touch!

That's all for this week's Moon Pope Monday. To stay on top of all my content and releases, make sure you subscribe to my newsletter at the bottom of the page!

Again, for more of my work, check out my Vocal archive, and stop by the Azukail Games YouTube channel, or my Rumble channel The Literary Mercenary! Or if you'd prefer to read some of my books, like my dystopian sci-fi thriller Old Soldiers, my hardboiled gangland noir series starring a bruiser of a Maine Coon with Marked Territory and Painted Cats, my sword and sorcery novel Crier's Knife or my latest short story collection The Rejects, then head over to My Amazon Author Page!

To stay on top of all my latest releases, follow me on Blue Sky, Facebook, Tumblr, Twitter, and now Pinterest as well! To support my work, consider Buying Me a Ko-Fi, or heading to The Literary Mercenary's Patreon page to become a regular, monthly patron. That one helps ensure you get more Improved Initiative, and it means you'll get my regular, monthly giveaways as a bonus!

"Army Men: A Game of Tactical Plastic" Earns Its First Metals!

My first RPG Army Men: A Game of Tactical Plastic dropped a little over a year ago, and I've been doing my best to get it into folks' hands, and to provide as much supplemental material for it as I'm able to. And while it can sometimes be discouraging to get lost under the constant crush of new posts and fresh games out there, I have made at least some progress on my goals.

Because so far both Army Men, as well as its first supplement Army Men: Threat Assessments, have both hit Copper metal status on Drive Thru RPG!

In case you needed even MORE of a target-rich environment.

But before I get into the meat of today's post, remember, don't forget to sign up for my weekly newsletter to get all my updates right in your inbox. Also, if you've got a bit of spare cash that you'd like to use to help keep the wheels turning, consider becoming a Patreon patron! Also, be sure you're following all of my followables, check out my LinkTree.

Lastly, for hundreds of extra articles on gaming, weird history, and for more free fiction, check out my Vocal archive, too!

One Step Closer To Taking The Hill!

As most folks know, Army Men was a game that actually went to Kickstarter, and that's how it got made. So since a majority of the people who knew about it already had their books bought and paid for before it went up on Drive Thru RPG, it's been tough trying to keep getting it into fresh hands. It's been Deal of The Day, we had an Anniversary Bundle for it a little while ago, and I try to cover it on this blog as often as I can, along with putting together a show titled Tactical Plastic Report over on the Azukail Games YouTube channel to give viewers a run down on what's in the game to try to increase interest.

While it's definitely been an uphill battle, early this year I finally managed this little bit of progress! And even though Copper metal status is just the first tier you can hit (50+ sales), more than half of games and supplements that appear on DTRPG don't even hit that mark. And while I mentioned a while back that the core book had hit Copper, it wasn't until last month that Threat Assessments joined it!

However, if you're a fan of Army Men, why stop there? Consider grabbing yourself copies of some of the other releases that have come out so I can keep expanding the setting going forward!

- Army Men: Medals of Honor: A supplement that introduces the Medals System to help Game Masters reward players who have survived various missions, and conducted themselves in a way becoming of a trooper.

- A Baker's Dozen of Booby Traps: A collection of nasty surprises for Game Masters to deploy in the event you plan to conduct some guerrilla warfare in your games.

- A Night At Brekon's Beacon: An Army Men Mission Module: A stand-alone mission for Army Men, this brings your squad to an abandoned ruin far off the beaten track... will you avoid the fate that befell the squad that came before you?

In addition to all of these supplements, at time of writing I also have a second mission module that's currently in layout... so stay tuned for a mission that takes place in the Styric Republic (the northern faction inspired by the Soviets)!

What Would You Like To See Next?

Army Men, as a game and a setting, is still very young. Additionally, we were only able to fit so much into the core rulebook, so there's all kinds of room for further expansion in gear, enemies, missions, and more!

The question is... what do you all want to see? And to help folks avoid getting decision paralysis, I'll make a few suggestions:

- Mission Modules: The Army Men equivalent of adventure modules, these one-shot supplements do all the heavy lifting for the Game Master.

- Additional Equipment: From weapons and armor, to tool kits, vehicles, and more, Army Men's challenge is largely decided by what kinds of gear your troopers bring to the fight.

- Bigger Books: In the past I've had such suggestions as Motor Pool for vehicle rules, Soldier of Fortune for a mercenary-style secondary way to play that's geared more toward media like the A-Team, and a few others. These would take significantly more work, and would likely need to be Kickstarted.

- Fiction: Whether in text form or as an audio drama/podcast, Army Men has the potential for some really fun fiction, if that's something folks would like to see more of (consider the sample below if this interests you!)

However, as all the war bond posters said, we can't make any of this happen without your help!

If you're someone who wants to see Army Men expand as a game, and as a setting, then you need to help me make sure the signal grows, and that we find a group of folks who want to play it, and see more stuff come out for it! As such, please do as many of the following things as you can:

- Buy Copies: The more sales a game and its supplements get, the easiser it is to get more projects green lit, and the more the algorithm pays attention. So the best thing you can do is help our numbers go up!

- Leave Reviews: If you already bought your copy of the book and supplements, leave a rating and a review on them! You don't have to get in-depth, just tell people you liked it, and maybe mention something that sticks in your mind about it. Reviews are also key to getting the algorithm to take notice.

- Subscribe to The Azukail Games YouTube Channel: Maybe you've already done the first two, or you simply can't afford new game stuff right now. Either way, subscribing to the Azukail Games YouTube channel is free, as is watching episodes of Tactical Plastic Report, and all the other Army Men-related content on the channel. Again, upvote videos you like, leave comments, and so on, because that helps us get paid, and sends a message that at least some of our audience wants MORE Army Men stuff!

Like, Follow, and Stay in Touch!

That's all for this week's Moon Pope Monday. To stay on top of all my content and releases, make sure you subscribe to my newsletter at the bottom of the page!

Again, for more of my work, check out my Vocal archive, and stop by the Azukail Games YouTube channel, or my Rumble channel The Literary Mercenary! Or if you'd prefer to read some of my books, like my dystopian sci-fi thriller Old Soldiers, my hardboiled gangland noir series starring a bruiser of a Maine Coon with Marked Territory and Painted Cats, my sword and sorcery novel Crier's Knife or my latest short story collection The Rejects, then head over to My Amazon Author Page!

To stay on top of all my latest releases, follow me on Blue Sky, Facebook, Tumblr, Twitter, and now Pinterest as well! To support my work, consider Buying Me a Ko-Fi, or heading to The Literary Mercenary's Patreon page to become a regular, monthly patron. That one helps ensure you get more Improved Initiative, and it means you'll get my regular, monthly giveaways as a bonus!

World's Oldest Profession... Is The Third Time The Charm?

For those who haven't been paying attention to every TTRPG supplement I put out, this weekend saw something of a milestone for me. The supplement World's Oldest Profession: 100 Rumors To Hear In A Brothel went live, and it is the third installment in this particular series (behind the previous two supplements A Baker's Dozen of Brothels and 100 Courtesans and Concubines respectively). I don't usually work on series like this, but the runaway success of the first two supplements meant that I had to go back to the well for a third installment.

However, some things have changed since those first two splats dropped. There's some additional challenges I'm facing now, and there's some potential storm clouds on the horizon. So if you're one of the many folks out there who has grabbed one (or all) of these supplements, and were hoping this train would keep rolling a little while longer, this update is going to be important for you.

And grab a copy of the latest, if you haven't yet!

As always, don't forget to sign up for my weekly newsletter to get all my updates right in your inbox. Also, if you've got a bit of spare cash that you'd like to use to help keep the wheels turning, consider becoming a Patreon patron! Also, be sure you're following all of my followables, check out my LinkTree.

Lastly, for hundreds of extra articles on gaming, weird history, and for more free fiction, check out my Vocal archive, too!

What Happened Before (And Why There's A Struggle Now)

When the first two supplements from this series dropped, they were met with a rather surprising amount of audience demand. Both of the original supplements went Silver by the end of the first weekend (100+ copies sold), and both of them wound up at Electrum status when all was said and done. Not only that, but both of them spent a rather long time in the top slot of the #1 Bestseller Under $5 on the TTRPG front page.

So what's happened with this latest release?

Well, it went Copper by the end of its first weekend (50+ sales), and though it's made it to the top sellers chart, it's been sitting pretty around slot #5 for the past day or so. There's been a definite slow-down in demand, and the reaction doesn't seem as large as it was for the previous two.

We're going to dig into this a bit.

Now, a lot of this can be chalked up to the changes I mentioned a little while ago in Drive Thru RPG's New Site Isn't Great For Smaller Publishers (Now With Numbers!), but I'll touch on some of the bigger points here. In short, the new site (which was rolled out between the second supplement and the brand new one) has a terrible algorithm that makes organic discovery nearly impossible for people browsing the site. So the only ways people are finding new releases from publishers is if they're on that publisher's newsletter, if they catch them on social media, or if they happen to see a particular product on the top sellers section.

Given that social media of all stripes has been strangling creators' signals, and that getting sales off of FB, Twitter, YouTube, etc., is like wrangling a unicorn, the fact that this installment has done this well is a testament to just how popular the series (if I'm calling it that) has been so far!

With that said, if you're someone who wants to see more installments of this series, then please get a copy of World's Oldest Profession: 100 Rumors To Hear In A Brothel. And if you're one of the folks who has already done that, please leave a rating, a review, and share the link either on your own social media pages, or share the link to this blog instead. I say this because, at the end of the day, it doesn't matter the negative forces the market throws up in my way; numbers talk, excuses walk. If the numbers see a sharp decline, then it will be tougher to justify expanding this particular series of supplements.

This is true not just for the fantasy versions that are already on the market. In keeping with my strategy as a creator, I had been hoping to make sci-fi versions of these three supplements as well, kicking off Galaxy's Oldest Profession. Because whether you're spending your loot from a dragon hoard, or you're suddenly flush with credits after a big corpo job, we all know the kinds of "distractions" that mercenaries, enforcers, and so-called adventurers seek out once they've upgraded their gear and find they have a little scratch left in their accounts.

The OTHER Issue Looming On The Horizon

A lot of my readers might not have dug through the Project 2025 papers, or have been paying a lot of attention to the news lately, but there has been a major push to reclassify a lot of things as pornography, and to make possession or purchase of that kind of pornography illegal. We've already seen this with romance novels that were sold on Amazon and which have been taken down, as well as in state laws restricting access to particular kinds of content.

And while none of the World's Oldest Profession supplements have anything explicit in them (the worst they have is some PG, tongue-in-cheek innuendo), that hasn't stopped other books from getting banned from libraries, or becoming the subject of controversy all over America.

Trying to avoid this guy as best I can.

Because of this, even if I can get a few hundred folks to answer the call and help boost this series, there is every chance that the political winds might decide to remove anything deemed "adult content" from any markets, including the ones offered by DTRPG. So even if I manage to get these supplements expanded, and I get a sci fi version of them up to get a second version of them going, it's possible that something will happen in the next handful of years that will force them to be deleted from the site entirely.

Which is why I'd recommend everyone who likes these supplements download copies and backups of them to be sure you don't lose them in the event they do wind up caught in a purge.

And if you're someone who wants to see this series keep going (short-term or long-term), then please help me get the word out about the supplements that are available, and leave a comment down below telling me which future installments you'd most like to see! Fantasy, sci-fi, or even other genres we haven't thought about branching out into just yet, all input is welcome!

In addition to the supplements themselves, I wanted to remind folks that the silly little introuctory stories inside them get made into audio dramas. The two that are out actually tell a fun little two-part tale set in the underground brothel known as The Pit, staffed largely by tieflings, and a handful of aasimar. The first tale talks about the party cleric sneaking off to have a bit of fun...

And the second story, of course, is what happens when the rest of the party shows up, having tracked him to the brothel. They think he's joined a cult and made a bargain with dark powers, of course, which leads to some rather... awkward interactions.

Like, Follow, and Stay in Touch!

That's all for this week's Fluff post. To stay on top of all my content and releases, make sure you subscribe to my newsletter at the bottom of the page!

Again, for more of my work, check out my Vocal archive, and stop by the Azukail Games YouTube channel, or my Rumble channel The Literary Mercenary! Or if you'd prefer to read some of my books, like my dystopian sci-fi thriller Old Soldiers, my hardboiled gangland noir series starring a bruiser of a Maine Coon with Marked Territory and Painted Cats, my sword and sorcery novel Crier's Knife or my latest short story collection The Rejects, then head over to My Amazon Author Page!

To stay on top of all my latest releases, follow me on Facebook, Tumblr, Twitter, and now Pinterest as well! To support my work, consider Buying Me a Ko-Fi, or heading to The Literary Mercenary's Patreon page to become a regular, monthly patron. That one helps ensure you get more Improved Initiative, and it means you'll get my regular, monthly giveaways as a bonus!

Drive Thru RPG's New Site Isn't Great For Smaller Publishers (Now With Numbers!)

Making a living as a writer of any stripe is hard as hell, and if you want to make tabletop RPGs for a living you have an uphill battle of Sisyphean proportions ahead of you. With that said, I've been in the game for over a decade at this point in my life. I've got nearly 180 products with my name on them, and I've worked for more than a dozen different publishers during my stint as a creator. I've released supplements that were smash hits, and topped the bestseller list for over a week when they came out. I've also released supplements that moved a handful of copies, and then vanished into the void, rarely to be seen again. However, with every year that's gone by I've had a bigger catalog of material, and that has translated to a larger, more reliable set of earnings.

Until this year.

And while there are always going to be fluctuations in the market, changes in what the audience wants, etc., this is far beyond those normal fluctuations. I've recently had my monthly earnings cut in half, and I've been struggling with it for the latter half of 2024. After discussions with other creators who operate on my level, I kept hearing the same stories. So I put my head together with Adrian Kennelly, my publisher at Azukail Games, and we started looking into things.

This week I wanted to explain to folks what we've found, and to present some solutions for those who want to help the creators they love ride out this storm so we can keep making stuff for you and your tables.

The numbers aren't great, I'm not going to lie.

As always, don't forget to sign up for my weekly newsletter to get all my updates right in your inbox. Also, if you've got a bit of spare cash that you'd like to use to help keep the wheels turning, consider becoming a Patreon patron! Also, be sure you're following all of my followables, check out my LinkTree.

Lastly, for hundreds of extra articles on gaming, weird history, and for more free fiction, check out my Vocal archive, too!

All Right, What Are We Looking At?

Let's take one of my most recent releases, 100 Helpful Hirelings. This NPC list actually performed far better than a lot of my other recent releases in terms of numbers, which landed it on the Top Sellers Under $5 bar on the front page of the site. At the time I checked the numbers, the supplement had sold 58 copies, with 35 of them coming from the Azukail Games newsletter (which is roughly 60% of sales).

Now, that is an outside performer that did better than average... but in the past if I had a supplement wind up on that top sellers bar, it would be because it crossed the 100 sales line in either the first day, or the first weekend. The fact that I got onto that bar with less-than-triple-digit sales tells me that sales are likely decreasing across the board, and showing up on the front page isn't enough to cover the deficit.

If that's the outsized numbers, and something that would be considered a successful release, then what does an average release look like?

Well, I'm glad you asked.

The numbers don't get any better.

Let's take page views. In the past when a new supplement dropped, we could regularly expect 60 page views on it in the first hour. That was what we got when the algorithm was working, and the site was encouraging organic discovery. Now? It takes several days for the page view count to get that high. And this isn't a one-off thing with a couple of supplements... this has been going on for months! It now takes Azukail Games products days to get the kind of views they used to get in a single hour!

As if that wasn't bad/frustrating enough, sales have absolutely cratered for our supplements. Our numbers are down so low because it seems that 90% of new release sales are coming from the Azukail Games newsletter, rather than due to traffic on Drive Thru RPG itself. This is damning in multiple ways, because it means that not only is organic searching on the DTRPG site itself tanked to the point where it is nearly useless, it means that all the social media platforms where supplements are announced (Facebook, Twitter, Reddit, etc.) also have terrible organic discovery. So it doesn't matter how many places we share our releases, or who we tell about them, a majority of our sales are coming from people who actually open the Azukail Games newsletter and read what's inside.

That's a lot of numbers. But what does that mean for me, personally, as a creator? In short, my sales/royalties income has been cut in half.

Around this time last year, I was regularly pulling in between $350 and $425 a month in combined royalties and affiliate earnings from DTRPG sales. My projection at the time was, if I kept growing the way I had in the past, that I'd be earning between $450 and $500 a month around this time this year.

However, I'm barely pulling in $150 to $220. And given that I already live below the poverty line, that was not the kick in the crotch I needed.

How You Can Help

If you are reading this, you probably can't stop the enshittification of social media platforms, or undo how DTRPG has completely screwed up the ability to connect creators with their potential audience. However, what you can do is choose to plug-in to the creators you care about to make sure that you don't miss any of our releases and updates, and to do your best to make sure you don't have to depend on the random and inexplicable tides of the algorithm to find out when we're releasing stuff.

And if you want to help me out, specifically, please do the following:

- Follow My Facebook

- Follow My LinkTree

- Follow Me On Twitter

- Subscribe To My Weekly Newsletter

- Subscribe To The Azukail Games YouTube Channel (where I contribute video content)

- Subscribe To My Rumble Channel (longer videos that won't show up on YouTube)

Lastly, if you want to hear about all of the releases from Azukail Games, go to the Azukail Games website, and sign up for the company newsletter! It's on the right-hand side of the page.

With all of that said (and I cannot stress this enough), make sure that you stay plugged-in to the creators and companies you actually follow. Subscribing to our newsletter does neither of us any good if it just goes into your spam folder and you don't see it. You don't have to buy everything we release, but every purchase, review, like, and share on social media helps us overcome the algorithm, and try to make up for the damage it's causing to us.

As always, we can't do any of this without you!

Like, Follow, and Stay in Touch!

That's all for this week's Moon Pope Monday. To stay on top of all my content and releases, make sure you subscribe to my newsletter at the bottom of the page!

Again, for more of my work, check out my Vocal archive, and stop by the Azukail Games YouTube channel, or my Rumble channel The Literary Mercenary! Or if you'd prefer to read some of my books, like my dystopian sci-fi thriller Old Soldiers, my hardboiled gangland noir series starring a bruiser of a Maine Coon with Marked Territory and Painted Cats, my sword and sorcery novel Crier's Knife or my latest short story collection The Rejects, then head over to My Amazon Author Page!

To stay on top of all my latest releases, follow me on Facebook, Tumblr, Twitter, and now Pinterest as well! To support my work, consider Buying Me a Ko-Fi, or heading to The Literary Mercenary's Patreon page to become a regular, monthly patron. That one helps ensure you get more Improved Initiative, and it means you'll get my regular, monthly giveaways as a bonus!

Long Shots: Updates On "Sundara: Dawn of a New Age" and "Army Men" Releases!

I've been talking a lot recently about the nuts and bolts of what it requires to take creative visions and turn them into hard realities that will pay your bills, and keep you afloat as a creator. One of my recent posts of on The Literary Mercenary, "Passion" Is Not A Replacement For A Solid Business Plan, actually harped on this issue in a way that started some interesting discussions (and at least one flame war). And not all that long ago I put up an episode of Tabletop Mercenary talking about how You Get Paid For What You Sell, Not What You Create, linked below.

And I tell you all of that to sort of set the scene for this week's discussion. Because I've been putting a lot of sweat into two of my ongoing projects, my PF and DND setting Sundara: Dawn of a New Age, as well as my first full RPG Army Men: A Game of Tactical Plastic. However, there's only so much I can do on my own, and I'm hoping that giving you all a look behind the curtain might help rally a few folks to my banner before I lose my grip on it!

As always, don't forget to sign up for my weekly newsletter to get all my updates right in your inbox. Also, if you've got a bit of spare cash that you'd like to use to help keep the wheels turning, consider becoming a Patreon patron! Also, be sure you're following all of my followables, check out my LinkTree.

Lastly, for hundreds of extra articles on gaming, weird history, and for more free fiction, check out my Vocal archive, too!

Building A Base, Or Wasting Time?

There's a story that was floating around Facebook a while ago, and it's transcribed from the oral history of the publishing industry. The way it goes is there's a guy from accounting at a major publisher, and he's talking to one of the editors. He's been going over the numbers, and he's just flabbergasted that a majority of the publisher's earnings come from a handful of superstar authors, while the rest of the titles they publish barely move any copies at all. The editor, unsurprised by this news, agrees that the accountant's read of the situation is correct. The accountant, frustrated by this, demands to know why the publisher wastes their time with all of these other books. Why aren't they just publishing the ones that sell?

The editor gives the accountant the thousand-yard-stare, sighs, and tells him that's what they're trying to do. No one ever approves a book for publication if they don't think it has potential. But there's no such thing as a guarantee, and every, single book that goes out is a roll of the die.

I'm recounting this story because, regarding these two projects of mine, it feels like this is extremely true. When I first started working on Sundara, I reached out to groups dedicated to those who played Pathfinder and DND 5E, and I asked them what would appeal to them as part of a new setting. I incorporated a lot of the answers I got, and for a time folks seemed interested. The very concept of Army Men, where you play living plastic people fighting tactical skirmishes against alien, insectile foes, got a lot of players excited when the idea was going around, and it was good enough to fund the Kickstarter to get the game released.

However, I have no way of knowing if the next supplement, or series of supplements, I write for these games and settings that are going to light a fire under the player base, or if I'm just shoveling a few thousand more words into the abyss when no matter what I do all I'm going to get are echoes of my own voice.

So... do I roll the dice?

The Plan

Let's back up a second, and I'll do my best to make some sense of what my approach has been, and where I'm currently at.

I started releasing supplements for Sundara: Dawn of a New Age a few years ago. The idea was that it would be a modular fantasy TTRPG setting where Game Masters could either play in the world as it existed, or they could take the parts of it they liked and add it to their own settings and games with relatively little hassle. Some supplements, like Merchants of Sundara, are explicitly written to be system-neutral additions, while others like the Cities of Sundara: Ironfire supplement come in a version for Pathfinder and a version for DND 5E.

Army Men: A Game of Tactical Plastic went a more traditional route. We Kickstarted the base book, and after it came out I got to work on writing supplemental materials for it. This includes extra monsters and challenges in Army Men: Threat Assessments, the Medals System for rewarding player achievements in-game in Army Men: Medals of Honor, and the most recent update Army Men: Ungentlemanly Warfare, which was full of all sorts of horrible booby traps to spread over your maps.

Seriously, grab a copy if you haven't yet.

The basic idea was pretty striaghtforward; keep making interesting, unique supplements for these two products, and to grow the player base by giving people more cool stuff. After all, the more material a game/setting has available for it, the better the chance there is that players will check it out. And if new releases are constantly coming out, it lets players know there's support for the game, and they aren't going to be playing something that has already hit the wall, and been abandoned.

Of course, that wasn't the ONLY thing I did. I've covered both of these projects repeatedly right here on Improved Initiaitve, I've talked about them on various podcasts and YT channels (such as my recent interview over on Third Floor Wars for Episode 244), and I have entire video series for each of them on the Azukail Games YouTube channel, which you should definitely check out.

The idea was that if I just kept writing supplements for these game, if I kept talking about them, and kept giving players new and interesting paths to pursue, then eventually they'd start getting traction. However, it is really tough to keep putting out my best work when it feels like no one out there is really enjoying it, or like the only person I'm making these for is me.

The reason I say that, and the reason I took you through all of that lead up, dear readers, is because I need your help.

I've said this time and time again, but it is impossible for an author to make themselves successful in publishing (ditto for a YouTuber or a podcaster to make themselves successful). We can put out all the projects we want, and we can log all the hours and words we can think of... but if no one reads, listens, or buys copies, we're just shouting into a hurricane. At the end of the day, it's like we didn't do anything at all.

So if you're someone who has gotten copies of Army Men, or any of my Sundara books, please go to Drive Thru RPG, rate them, and review them. Additionally, consider boosting the signal for them on your social media pages, whether you're on Twitter, FB, Reddit, or anywhere else, so that I can reach some fresh eyes (and because admins are less uptight about fans sharing links to things than they are about creators trying to do self-promotion). If you haven't gotten copies for yourself yet, then consider picking them up, and then leaving the aforementioned reviews and signal boosts.

It seems basic, but at the end of the day, numbers are what keep projects going. Authors don't want to keep writing supplements no one seems interested in, and even if they do, eventually publishers are going to stop greenlighting projects if they don't lead to increased sales.

Without support, we have to move on to something else. So if you want to see Sundara or Army Men continue on, please take a moment to make your voice heard!

To Catch Up On Sundara: Dawn of a New Age

The links to all of my current Army Men books are listed above in this entry. However, Sundara is a little larger, and so I've listed out all the supplements here for folks to follow up on. Start wherever you want, there is no wrong door. And, of course, you can check out the full Speaking of Sundara playlist, in addition to the following supplements!

Cities of Sundara

The setting first began with the Cities of Sundara splats. Self-contained guides to some of the larger and more powerful centers of trade, industry, arms, and magic, these unique locations provide plenty of fodder for character generation and plots. Not only that, but each one comes with unique, mechanical goodies for players and GMs alike to take out for a spin!

- Ironfire: The City of Steel (Pathfinder and DND 5E): Built around the Dragon Forge, Ironfire is where the secret to dragon steel was first cracked. The center of the mercenary trade in the region, as well as boasting some of the finest schools for teaching practical sciences, Ironfire is a place where discovery and danger walk hand in hand!

- Moüd: The City of Bones (Pathfinder and DND 5E): An ancient center of trade and magic, Moüd was lost to a cataclysm, and then buried in myth. Reclaimed by the necromantic arts of the Silver Wraiths guild, this city has once again become a place teeming with life. Despite the burgeoning population, though, it is the continued presence of the undead that helps keep the city running, ensuring that Moüd is not swallowed up once more.

- Silkgift: The City of Sails (Pathfinder and DND 5E): Built on the cottage industry of Archer cloth (an extremely durable material used for sails, windmills, etc.), Silkgift is a place that prizes invention and discovery. From gravity batteries that store the potential of the wind, to unique irrigation systems, to aether weapons, the city positively churns out discoveries... and then there's the canal they cut through the mountains that makes them a major center of trade across the region.

- Hoardreach: The City of Wyrms (Pathfinder and DND 5E): A center of power across an entire region, Hoardreach is ruled over by a Cooperation of five different dragons. A place for refugees and outcasts of all sorts, Hoardreach boasts some of the most unusual citizens and creations from across Sundara. Infamous for their sky ships, which require the cast-off scales and unique arcane sciences of the Dragon Works to take to the air, one never knows just what they'll find in this city built atop a mountain.

- Archbliss: The City of The Sorcerers (Pathfinder and DND 5E): A floating city in the sky, Archbliss has been a refuge for sorcerers for thousands of years. It's only in relatively recent years that the city has allowed those from the ground below who lack the power of a bloodline to join them in the clouds. However, while there are certainly amazing wonders to behold, there is a darkness in Archbliss. Something rotting away at its heart that could, if not healed, bring the city crashing to the ground once more.

Gods of Sundara

- Gods of Sundara (available for Pathfinder and DND 5E): In a world with no alignment, and where the gods are often genuinely mysterious forces that are far too large for mortals to truly comprehend, the divine feels genuinely strange and unknown... something that really does have to be taken on faith. This supplement provides a sample pantheon for Sundara, but also provides instructions on how to easily make your own gods in a world where you can't cast a spell and tell whether someone is good or evil.

Species of Sundara

Sundara is filled with creatures that many of us recognize, but I wanted to give greater depth to their cultures, and a wider variety of options. After all, humans always get 15+ ethnicities, languages, and unique histories, while elves, dwarves, orcs, halflings, etc. are almost always left with footnotes, or maybe with a handful of offshoots. So, in short, I wanted to give all the fantastical creatures the treatment that humans usually get in our games.

And there is no human book yet. If readers demand to know more, then I may sit down to pen one... but I figured that humans didn't need to be front-and-center in this setting just yet.

- Elves of Sundara (Pathfinder and DND 5E): Elves are one of the most quintessential fantasy creatures... but if you want to see more than just high elves, wood elves, and elves of the sun and moon, then this supplement has you covered!

- Dwarves of Sundara (Pathfinder and DND 5E): The children of the primordial giants who were meant to fill in the details of the world they'd made (or so the myths say) there are as many kinds of dwarves as their are kinds of giants... and possibly more, depending on who is keeping count.

- Orcs of Sundara (Pathfinder and DND 5E): Supposedly a creation of the elves, none can say for certain exactly how or why orcs have been made. What most agree on is that these creatures are far more than most may think at first glance.

- Halflings of Sundara (Pathfinder and DND 5E): Little cousins to the dwarves, halflings are tough, clever, and not to be underestimated. From living beneath the hills, to taking up residence in the deep forests, halflings in Sundara come in quite a variety!

- The Blooded (Half-Elves and Half-Orcs) [Pathfinder and DND 5E]: When orcs and elves mix their bloodlines with other creatures, the result is one of the Blooded. This inheritance takes many forms, and it can even wait generations before manifesting when the right combination of individuals come together to have a child.

- Gnomes of Sundara (Pathfinder and DND 5E): Gnomes are strange creatures, found in places where the spirit of the land has coalesced and made children of its own. The sons and daughters of the ancient nymphs, they are the stewards of these places, and they change as often as the weather and the land.

Organizations of Sundara

Phase 3 has been going strong, but there's still a few titles left in it! So if you haven't seen them, consider checking out:

- Sellswords of Sundara: With power structures being smaller in scale in Sundara, standing armies aren't often maintained for long. As such, soldiers of fortune are quite common! This supplement contains 10 mercenary companies, their history, uniform, sample members, whispers and rumors, as well as either an archetype or subclass for playing these unique warriors. Grab your copy for Pathfinder of DND 5E.

- Cults of Sundara: Faith comes in many forms in Sundara, and there are as many gods in the Prim as there are dreams in the minds of people. This supplement contains write-ups for 10 cults, their histories, sample members, rumors about them, their beliefs and tenets, and a unique magic item for each. Get your copy for Pathfinder or DND 5E.

- Guilds of Sundara: While cities and villages may be relatively local, guilds are spread across the length and width of Sundara. From professional orders of skilled miners and dredgers, to monster slayers and bounty hunters, this supplement has 10 guilds with histories, sample members, rumors, as well as unique feats one can take to represent the skill and benefits of joining this order. Available for Pathfinder as well as DND 5E.

- Merchants of Sundara: While city states might be the largest form of government you find in the setting, merchants hold an outsized amount of power. From huge mercantile houses, to small brands infamous for their quality as much as for their price, there are a lot of options listed in this particular world building supplement.

Like, Follow, and Stay in Touch!

That's all for this week's Moon Pope Monday. To stay on top of all my content and releases, make sure you subscribe to my newsletter at the bottom of the page!

Again, for more of my work, check out my Vocal archive, and stop by the Azukail Games YouTube channel, or my Rumble channel The Literary Mercenary! Or if you'd prefer to read some of my books, like my dystopian sci-fi thriller Old Soldiers, my hardboiled gangland noir series starring a bruiser of a Maine Coon with Marked Territory and Painted Cats, my sword and sorcery novel Crier's Knife or my latest short story collection The Rejects, then head over to My Amazon Author Page!

To stay on top of all my latest releases, follow me on Facebook, Tumblr, Twitter, and now Pinterest as well! To support my work, consider Buying Me a Ko-Fi, or heading to The Literary Mercenary's Patreon page to become a regular, monthly patron. That one helps ensure you get more Improved Initiative, and it means you'll get my regular, monthly giveaways as a bonus!

It's Christmas in July (And 150 Of My Supplements Are On-Sale)!

It's that time of year again! Every July, Drive Thru RPG has a sitewide sale that gives us as much as 40% (and sometimes more) off of the games we've been looking into, and been telling ourselves we were going to get one of these days. I wanted to remind you that, in case you've been going through my catalog, and earmarking things for when there's a sale, 150 of my current titles are on-sale right now!

And that's something that only happens... well, basically once a year.

So come get your copies before the sale is over!

As always, don't forget to sign up for my weekly newsletter to get all my updates right in your inbox. Also, if you've got a bit of spare cash that you'd like to use to help keep the wheels turning, consider becoming a Patreon patron! Also, be sure you're following all of my followables, check out my LinkTree.

Lastly, for hundreds of extra articles on gaming, weird history, and for more free fiction, check out my Vocal archive, too!

So... What's On-Sale?

Like I said in the intro... 150 of my titles are currently on-sale! This includes offerings from most of the gaming companies I've worked for over the years, and it runs the gamut from my old work to my new. Given that my total titles are 178 at time of writing, that's a majority of my catalog currently marked down for you!

For instance, if you've wanted to get your hands on Army Men: A Game of Tactical Plastic and its current supplements Army Men: Threat Assessments and Army Men: Medals of Honor, all of those titles are on sale. So if you've wanted to check this game out, there hasn't been a better time than now!

But what if you're more of a World/Chronicles of Darkness player? Well, now would be a great time to pick up some of the pieces I've done for those games, too. Whether it's stuff I wrote for Azukail Games like 100 (Mostly) Harmless Goblin Fruits and Oddments To Find in The Hedge or 100 Mediums, or you'd prefer to grab some of the titles I wrote for High Level Games that appear in my 100 Kinfolk Bundle, now is a good time to get your hands on those, too. There's more than 30 titles with my name on the byline, and I've covered Vampire, Changeling, Werewolf, Mage, and even general use WoD titles like Deadly Country: 100 NPCs of Central Florida.

Additionally, all of my Sundara: Dawn of a New Age supplements are available right now! So whether you want to start off with something like Towns of Sundara (which provides 10 smaller towns and villages complete with maps, notable NPCs, histories, etc.), or Merchants of Sundara (which provides snapshots of 10 different merchant brands and unique operations in the setting) or even one of the city guides for places like Ironfire, Hoardreach, or Archbliss, now is the perfect time to see if my unique fantasy TTRPG setting is for you!

For those who are interested, I should note that Sundara is (at time of writing) only available for Pathfinder's first edition, and DND 5E. Other system conversions have been discussed, but the wheels are turning slow on that.

But what about older stuff? Stuff that might have fallen through the cracks over the years that you haven't seen, that you've forgotten about, or that you might not even have known I was part of? Well, I've got some of those for you, too!

If you're a fan of chaps and six-shooters, then you should definitely check out both 3Deep in The Wild West, and Devil's Staircase: Wild West Roleplaying. If you're a fan of Dungeons and Dragons 5E modules, and you didn't pick up the three I wrote for TPK Games, then I would highly suggest grabbing copies of False Valor (a murder mystery), Ghosts of Sorrow Marsh (a horrific battle in the bogs with vile monsters), and The Curse of Sapphire Lake (the love child between Beowulf and Friday the 13th)!

Look, I could keep going, but 150 of my 178 total titles available on DTRPG right now is a lot of stuff to talk about. Not only that, but because I've worked for so many different companies over the years on so many different settings and games, there's not really a clean way to categorize a lot of my work. So follow this sale link, and go take a look for yourself! The sale is only going on for 9 more days, so don't let it slip through your fingers.

Like, Follow, and Stay in Touch!

That's all for this week's Moon Pope Monday. To stay on top of all my content and releases, make sure you subscribe to my newsletter at the bottom of the page!

Again, for more of my work, check out my Vocal archive, and stop by the Azukail Games YouTube channel, or my Rumble channel The Literary Mercenary! Or if you'd prefer to read some of my books, like my dystopian sci-fi thriller Old Soldiers, my hardboiled gangland noir series starring a bruiser of a Maine Coon with Marked Territory and Painted Cats, my sword and sorcery novel Crier's Knife or my latest short story collection The Rejects, then head over to My Amazon Author Page!

To stay on top of all my latest releases, follow me on Facebook, Tumblr, Twitter, and now Pinterest as well! To support my work, consider Buying Me a Ko-Fi, or heading to The Literary Mercenary's Patreon page to become a regular, monthly patron. That one helps ensure you get more Improved Initiative, and it means you'll get my regular, monthly giveaways as a bonus!

One of My TTRPG Supplements Has Gone Platinum (And a Few Others Are Close Behind)!

The past few weeks have been... an ordeal over on Drive Thru RPG. The site has been working on a huge overhaul for a long time, and it's finally removed the option for all of us to go back to the legacy version of the site. This has thrown a real spanner into the works for those of us who are writing supplements, since the new versions of the various pages aren't showing previews, and are causing headaches all around while we try to get eyes on our projects.

With all of this chaos happening, I needed a bit of good news... and I got some! Because my supplement 100 NPCs You Might Meet at The Tavern has just gone platinum!

And hopefully it's got some gas left in the tank, as well!

Before we get into the nitty gritty this week, don't forget to sign up for my weekly newsletter to get all my updates right in your inbox. Also, if you've got a bit of spare cash that you'd like to use to help keep the wheels turning, consider becoming a Patreon patron! Also, be sure you're following all of my followables, check out my LinkTree.

Lastly, for hundreds of extra articles on gaming, weird history, and for more free fiction, check out my Vocal archive, too!

Going Beyond Gold

In addition to this latest accomplishment (which I didn't see coming, honestly), I've got several supplements that have reached Gold status that are still clawing their way up the metal categories on DTRPG. For example, the follow-up to this platinum seller was my Starfinder supplement 100 Characters You Might Meet in a Star Port Bar, and it broke the Gold limit a couple months back. It is one of two sci-fi supplements of mine that's made it into this category, the other being 100 Space Bars.

So check it out, if you haven't yet!

The other entries of mine that have made it into the Gold category are fantasy supplements. Leading the pack is 100 Random Taverns, which is one of the earliest pieces I wrote for Azukail Games. In addition to the tavern collection, though, there's also my supplement 100 Merchants to Encounter which, if I'm honest, is far more popular than I ever expected it to be!

Bundles, Deals, and Progress

There's no guaranteed formula when it comes to getting a TTRPG up to a bestseller spot... because if there was I would have a lot more of my entries up in the Platinum category. However, one thing that has helped almost all of these supplements is their inclusion in some long-running, pretty popular bundle deals. Which is why I wanted to call them out, and provide folks links in the event you haven't gotten your copies yet!

Those bundles are:

- Inn and Tavern Bundle (Fantasy)

- Sci Fi Bar Bundle (Sci Fi)

Numbers Set The Agenda

While this entry is largely taking a moment to pat myself on the back, and to let my regular readers know about a little milestone I recently passed, I also wanted to remind folks of something that we can sometimes forget; publishers make their decisions based on the numbers.

Love of the game is measured in dollar signs.

So if there's a particular supplement of mine (or anyone's really) that caught your eye, keep in mind that how many copies it moves (and how quickly) is one of the primary statistic that publishers will use to give readers more projects just like it. So grab a copy of the game books you like, leave a review, and share the link to boost the signal... because it's a lot easier for writers to get our proposals approved if we move a couple hundred (or a couple thousand) copies of the last installment!

Like, Follow, and Stay in Touch!

That's all for this week's Moon Pope Monday. To stay on top of all my content and releases, make sure you subscribe to my newsletter at the bottom of the page!

Again, for more of my work, check out my Vocal archive, and stop by the Azukail Games YouTube channel, or my Daily Motion channel!. Or if you'd prefer to read some of my books, like my dystopian sci-fi thriller Old Soldiers, my sword and sorcery novel Crier's Knife or my latest short story collection The Rejects, then head over to My Amazon Author Page!

To stay on top of all my latest releases, follow me on Facebook, Tumblr, Twitter, and now Pinterest as well! To support my work, consider Buying Me a Ko-Fi, or heading to The Literary Mercenary's Patreon page to become a regular, monthly patron. That one helps ensure you get more Improved Initiative, and it means you'll get my regular, monthly giveaways as a bonus!